WILD Flavors and Specialty Ingredients has dedicated an entire group to analyze and detect upcoming consumer behaviors. This N.E.X.T. - New Emerging eXciting Trends™ Team - is comprised of WILD Flavors and Specialty Ingredients employees from all levels of the organization, representing a diverse mix of cultural, socioeconomic and educational backgrounds. The team's mission is to drive and support innovative concept ideation, combining insight from all market developments and industry changes. Not only do they essentially predict "What's NEXT?" but this group appraises the potential success or failure of formulations, packaging, marketing strategies and more.
When developing trends and solutions, the team considers:
- Consumer Sales Shifts
- Product Gaps & “White Spaces”
- Need States
- Flavor Trends & Taste Acceptance
- Global Flavor and Functional Trends
- Technical and Commercial Feasibility
Issues to consider:
- Food Safety
- Ingredient Availability
- Regulatory Issues
- Commercialization & Mass Production Feasibility
- Product Stability
- “Fad” Usage Concerns
Not only do consumers seek well-rounded sensory experiences, but also want product-induced experiences to shape around their individual needs. Personality-driven habits facilitate more specific product and brand assortments. Using extensive resources, enlightened research and thorough market analysis, WILD Flavors and Specialty Ingredients is prepared to inform customers how to meet the challenges these trends present. The N.E.X.T.™ Team offers a competitive advantage to WILD Flavors and Specialty Ingredients’ customers, giving them trend-awareness and seamless product movement from concept-to-market.