Energy Drinks represent a strong growth category across the entire world. The growth potential is still far from reaching its peak.
This sector is exceptionally innovative. Growth drivers include numerous creative new products alongside the “me too” products. As such, manufacturers can not only target classical Energy Drink consumers, but also gain access to new target groups.
In addition to the classical varieties WILD Flavors and Specialty Ingredients has also innovative concepts of flavor systems for manufacturers in the portfolio:
- Energy Drinks plus flavor (classical or trendy)
- Energy Drinks with different juice contents
- Energy Drinks with natural ingredients such as natural caffeine from guarana
- Energy Drinks with new functionality, i.e. Amino Acids
WILD Flavors and Specialty Ingredients detects and sets trends in the beverage industry. Recently it has shown that the trend moves towards a fusion of segments: especially young consumers consider Energy Drinks more and more as an alternative to classic Soft Drinks. WILD Flavors and Specialty Ingredients thus developed new varieties to meet this trend while approaching the Near Water and classic Soft Drink segment.