Carbonated Soft Drinks
Sparkling Innovations by WILD Flavors and Specialty Ingredients
Carbonated soft drinks represent the second largest volume segment of non-alcoholic drinks, after water, worldwide.
A wide range of different products serve various needs and preferences of consumers and thus it is possible to address several target groups.
Classics with a new twist
WILD Flavors and Specialty Ingredients offers innovative ready to market concepts – tailor-made for the specific manufacturer and beverage types. Classic lemonades, cola and cola mixes are a significant growth driver for the CSD-segment. WILD Flavors and Specialty Ingredients creates classic cola varieties, line extensions such as Cherry-Cola or innovative and exciting flavor combinations, like WILD Flavors and Specialty Ingredients’ Tropic-Cola.
In addition to classic clear lemonades, WILD Flavors and Specialty Ingredients develops spritzers, clear refreshers and premium-concepts with a higher amount of juice or with pulp and fruitcells. Aside from the exceptional fruity taste, these new products have more mouthfeel than classic lemonades – a qualitative and flavorful variation. New taste varieties like lemon-ginger or Mango cause additional drive in the market. Also bitter beverages with innovational flavors like Bitter Orange or Bitter Grapefruit are a growth market.
Innovative Sweetening Solutions
According to different preferences of taste varying by region, WILD Flavors and Specialty Ingredients offers numerous flavor profiles and innovative concepts, adjusted to the customer’s demands and the taste of the respective region. Combined with WILD Flavors and Specialty Ingredients sweetening solutions, manufacturers can choose between various low-calorie or calorie-free flavor systems.
Soft drinks on malt basis or with a distinct malty taste are already en vogue in the Middle East and fast gaining popularity in Central Europe. They are not only refreshing thirst quenchers, but a welcome alternative to traditional soft drinks as well as beer. Malt-based beverages are entirely free from alcohol and therefore perfectly in line with halal regulations, even though they taste and look like beer.
WILD Flavors and Specialty Ingredients recognizes this trend and develops individual malt beverage concepts, according to the market situation and the demands of the customer. With ingredients from the “Malt Toolkit” WILD Flavors and Specialty Ingredients creates tailor-made all-in-one-solutions. They are handled like a soft drink compound without any special expertise required.
There are three main conceptual approaches to the trend malt beverages:
Dark Malt: „energy supplier“; regionally very popular in Germany as a classic traditional malt beverage, but also growing in demand in the Middle East, Latin America and Africa. The WILD Flavors and Specialty Ingredients portfolio covers a wide selection of plain malt to flavored variations, for example with coffee or vanilla.
Flavored Malt: malt beverage with added flavor or juice-content as refreshing alcohol-free thrist quencher. WILD Flavors and Specialty Ingredients offers flavors like pineapple or apple.
„Fassbrause“: Picks up the trend of adult soft drinks. WILD Flavors and Specialty Ingredients supplies brewers and manufacturers with malt flavor systems rounded out with hops, beer or fruit flavors.