WILD Flavors and Specialty Ingredients is worldwide a leading supplier of natural ingredients for the food and beverage industry.
With the vision of producing non-alcoholic beverages using purely natural ingredients, Rudolf Wild founded the company in 1931. In 1951, Libella was the first soft drink that set aside the common concept of artificial coloring, flavoring and sweetening but consisted of natural flavor ingredients. With this philosophy, WILD Flavors and Specialty Ingredients set new standards for the beverage industry.
Until today, the WILD Flavors and Specialty Ingredients product portfolio is focused on natural ingredients. The company produces components such as natural flavors and extracts, natural colors, natural fruit sweeteners, as well as specialty ingredients meeting consumer requirements.