Thirst Quencher with a Functional Punch
Enhanced Water products have gained increased importance on the market for non-alcoholic drinks over the last years.
They meet the consumers’ demand for healthy, good-tasting thirst quenchers that are low in calories. Through recognizable added health benefits they also fulfill the consumer trend towards functional drinks.
Fruity taste and low in calories – WILD Flavors and Specialty Ingredients offers numerous classical Flavored Water concepts, which contribute to a healthy low-calorie nutrition. With the broad portfolio of natural flavors WILD Flavors and Specialty Ingredients creates great fruity taste. Manufacturers can choose from various mono flavors, but also flavor combinations such as duo flavors or flavor mixes.
WILD Flavors and Specialty Ingredients initiated the Near Water category in Europe in 2001. Near Water drinks became popular to consumers as they fulfill also functional added value beside the common characteristics like fruity taste and low calories. Extracts, Vitamins, minerals or other added ingredients have a functional effect as a health benefit, e.g. an activating function or to support physiological functions. As in other segments, WILD Flavors and Specialty Ingredients once again offers innovative, market-oriented concepts that satisfy consumers’ taste for interesting flavors. This variety provides several possibilities for positioning to address different target groups and satisfy their individual demands on functional healthy nutrition.