WILD Flavors and Specialty Ingredients’ ingredients for ice cream - Regional flavors and little surprises

Zug (Switzerland), Heidelberg-Eppelheim, February 27, 2014. Is classic fruit-flavored ice cream boring? Not if its flavor comes from WILD Flavors and Specialty Ingredients. The ingredients expert has an ice cream portfolio which focuses on brilliant and characteristic fruit flavors. Some of WILD Flavors and Specialty Ingredients’ other fruit-based ice cream concepts, such as “Twisting Flavors,” create surprising flavor highlights which will draw customers to the freezer aisles of supermarkets. It goes without saying that all of these products are made exclusively of natural ingredients.

Fruit is popular everywhere
“In our experience, strawberry is still the most popular kind of fruit-flavored ice cream, despite all of the innovations and trends towards exotic fruits,” says Inga Haubold, Senior Product Manager WILD Flavors and Specialty Ingredients. Her statement corresponds to the findings of a 2013 survey conducted by the market research institute Innova: throughout Europe, strawberry is the number-one fruit flavor, followed by raspberry and lemon. Cherry is also in high demand, ranking at number five. Inga Haubold adds, “WILD Flavors and Specialty Ingredients is aware of these numbers, which is why it not only focuses on innovations: it also continues to refine tried-and-true flavors on an ongoing basis.”  

Characteristic strawberry and cherry flavors
WILD Flavors and Specialty Ingredients offers a range of natural strawberry and cherry flavors which reflect the typical sensory profile of popular flavors: these products were specially developed for use in ice cream. The “Cherry Stars” palette lets customers choose between four different notes: sour, sweet, black or Amarena cherry, which is similar to maraschino cherries. WILD Flavors and Specialty Ingredients’ product line “Strawberry Stars” includes different strawberry nuances such as fresh fruit, green or forest strawberries and a jam-like option. Depending on the product concept, these flavors can be combined and customized to suit the respective foods, which also permits WILD Flavors and Specialty Ingredients to satisfy regional flavor preferences.

Flavors with a twist
WILD Flavors and Specialty Ingredients’ “Twisting Flavors” are something new and exciting for ice cream-sorbet desserts. They feature one particular flavor in the ice cream that combines with a second flavor in the sorbet to yield a third flavor nuance. Cinnamon ice cream blended with lime sorbet creates a cola flavor; other options include pear that comes from apple and banana, and blackberry made of raspberry and black currant. These novel products stand out among all of the classic ice cream desserts and are ideal for use in ice cream cups and cones. These are made exclusively of natural flavors and coloring foodstuffs, so the WILD Flavors and Specialty Ingredients product palette also satisfies the consumers' demand for natural ingredients.

About WILD Flavors and Specialty Ingredients
WILD Flavors and Specialty Ingredients is headquartered in Zug, Switzerland, and is one of the world’s leading suppliers of natural ingredients to the food and beverage industry. In addition to its main management office in Zug, subsidiaries with major production sites are located in Heidelberg-Eppelheim, Germany (WILD Flavors and Specialty Ingredients) and Erlanger, Kentucky, USA (WILD Flavors and Specialty Ingredients). 14 further production sites are situated in Europe, USA, Canada, China, Japan, India and Dubai.

The WILD Flavors and Specialty Ingredients product portfolio includes full flavor and ingredient solutions, known as flavor systems, fruit juice concentrates and blends as well as other food and beverage ingredients: natural flavors and extracts, mint oils and flavors, colors from natural sources, sweetening systems, seasonings and specialty ingredients such as taste modifiers. Fermentation technologies complete the portfolio.

Contact:

WILD Flavors and Specialty Ingredients
Arne Gätje
Rudolf-Wild-Str. 107-115
D-69214 Heidelberg-Eppelheim
Tel.: +49 6221 799 9488
Fax: +49 6221 799 860

E-Mail: arne.gaetje@wild.de
Website: www.wildflavors.com

Publik. Agentur für Kommunikation GmbH
Dr. Antje Louis, Nicole Kröll
Rheinuferstr. 9 
D-67061 Ludwigshafen
Tel.: +49 621 96 36 00 39
Fax: +49 621 96 36 00 50
E-Mail: n.kroell@agentur-publik.de
Website: www.agentur-publik.de

Caption: WILD Flavors and Specialty Ingredients’ natural strawberry flavors create fruity notes in ice cream.
Source: WILD Flavors and Specialty Ingredients (may be reprinted for free if source is cited)