WILD Flavors and Specialty Ingredients at SIAL 2014
Energy drinks and tea, driving growth forward
Energy drinks and ready-to-drink teas are as popular as ever among consumers and are enjoying steady growth. To support further market success of manufacturers, WILD Flavors and Specialty Ingredients has developed innovative ideas for both beverage categories.
WILD Flavors and Specialty Ingredients is always a step ahead when it comes to consumer preferences and market demands, and at this year’s SIAL in Paris it is presenting interesting innovations in energy drinks and premium teas. Manufacturers can win consumers over with the company’s trend concepts, making it possible to develop new target groups.
Creative variety in energy drinks
Energy drinks are a favorite among consumers around the globe: the market research institute Canadean anticipates a 2014 market volume of 2.4 billion liters in Europe, corresponding to a growth rate of 5.5% versus 2013 figures. This year the emerging markets of the Middle East and Africa are projected to achieve a sales volume of 504 million liters and a growth rate of 14.2% versus 2013.
These liquid sources of energy appeal to a broad target group. Not only do teenagers enjoy the invigorating ingredients, but so do people who want to improve their alertness or their reaction time and ability to concentrate, such as those who have to drive, university students and employees on the job. Product ideas with a lower calorie count are particularly in demand among female consumers, while the “new taste generation,” as it is sometimes called, enjoys trying new things on the lookout for stimulating new taste sensations.
Whether classic energy drinks, concepts with intense flavors, or blends with juice, WILD Flavors and Specialty Ingredients has been a trendsetter for years, and it offers a wide selection of multi-facetted choices. In Paris the Great Taste Expert is highlighting convincing fruity-aromatic products for energy drinks with juice, the so-called “Juiced Energies”, a category that is established on the market and further growing, as well as new taste revolutions such as the Sour Energy range. With a combination of Fruit Up®, a sweetener obtained from fruit, as well as Sunwin Stevia™ from natural sources WILD Flavors and Specialty Ingredients focuses on calorie reduction and contemporary target groups which are interested in a balanced diet in combination with calorie-conscious options but do not want to go without a boost of energy.
One trend which WILD Flavors and Specialty Ingredients has been consistently following for quite some time is fusion products across different segments within the food and beverage sector. This leads to new and interesting ideas, not to mention additional sales potential. At SIAL, the company is presenting creative concepts such as malt and energy drinks; not only can they be positioned as a natural product, they can also feature top notes such as vanilla which harmoniously enhance the flavor.
Premium tea beverages – highest quality for consumers, added value for manufacturers
Ready-to-drink teas are very popular. According to Canadean’s forecasts, this sector will yield a 2014 market volume of 4.3 billion liters in Europe, making it one of the growth segments of the beverage industry. Thanks to its many years of experience, WILD Flavors and Specialty Ingredients is a competent partner for ready-to-drink tea. The portfolio encompasses the entire spectrum of tea products — from classic tea beverages all the way to freshly brewed tea, be it black tea, white tea or green tea, for example. Especially the latter satisfy the consumer demand for natural foods that are minimally processed but still give people a full and authentic flavor. As a result, manufacturers can provide a new level of quality and taste.
Another advantage is that the products can be labeled as brewed tea in the finished product, and the origin of the tea varietal – such as Ceylon – can be indicated on the label. Through the combination with natural flavors, WILD Flavors and Specialty Ingredients can offer different taste options and thus makes it possible for manufacturers to create a new product line. Besides beverage concepts for tea with brewed tea, premium tea infusions round out WILD Flavors and Specialty Ingredients’ trade fair presentation at SIAL.
WILD Flavors and Specialty Ingredients
Publik. Agentur für Kommunikation GmbH
Caption: At SIAL, WILD Flavors and Specialty Ingredients is presenting innovative ideas with juice as well as flavors for energy drinks, thus revitalizing the beverage category with new life.
Source: WILD/Fotolia (may be reprinted for free if source is cited)