WILD Flavors and Specialty Ingredients at Gulfood 2013
Beverage innovations for Middle Eastern taste
Dubai, February 25, 2013. – Due to the hot climate in the Middle East, consumption of non-alcoholic beverages is at a high level. At Gulfood, WILD Flavors and Specialty Ingredients provides manufacturers further good reasons to develop new beverages. The company showcases its new product concepts and ingredients for carbonates, still drinks and energy drinks.
Population throughout the Middle East is growing fast and is disproportionately young compared to Europe or the United States. For manufacturers, there is great potential to be tapped in the regional markets.
New flavors, new triggers
Carbonated soft drinks (CSD) are the largest volume segment in the Middle East. To give growth impulses to this highly competitive market, WILD Flavors and Specialty Ingredients presents new flavors for this segment, such as mango for tropical beverage concepts. The latest flavor development by WILD Flavors and Specialty Ingredients is natural guarana, a trend coming from Latin America. Guarana is well known from energy drinks. Guarana flavors therefore provide carbonated soft drinks an authentic taste that is reminiscent of these popular drinks.
Also new to the company’s flavor portfolio for CSD are mint flavors. Be it peppermint or spearmint, WILD Flavors and Specialty Ingredients combines them with citrus flavors, thus creating refreshing thirst quenchers. Manufacturers can achieve further impetus with WILD Flavors and Specialty Ingredients’ new “cloudy lemon” concept. It contains 3% juice and therefore sets itself apart from existing products.
Malt beverages are as popular as ever in the Middle East. With WILD Flavors and Specialty Ingredients’ concepts and ingredients, manufacturers have the chance to participate in this growing segment: they can choose between pure products and variants with juice content. Particularly for the Middle Eastern palate, WILD Flavors and Specialty Ingredients has developed malt drinks with apple or pineapple juice.
Premium still drinks and nectars
The fruit-juice beverage segment also gives manufacturers potential for further growth. At Gulfood, WILD Flavors and Specialty Ingredients presents its expanded competence in this segment after having acquired the global juice business from Cargill in 2012. WILD Flavors and Specialty Ingredients’ product ideas include still drinks with fruit pieces. They provide a high mouthfeel indulgence and meet consumer demands in the Middle East towards beverages with an intensive fruit flavor profile.
New to WILD Flavors and Specialty Ingredients’ portfolio are juice drinks that combine fruit juice and sweet dessert flavors. These ”Delicious Duo” concepts are presented to beverage manufacturers for the first time. In Dubai, WILD Flavors and Specialty Ingredients showcases a combination of apple and pear juice with toffee flavor. Further combinations are perfectly possible, too, as long as the fruit juice and the dessert flavor harmonize in taste. Furthermore, at Gulfood WILD Flavors and Specialty Ingredients shows that mint and citrus can be perfectly combined in still juice drinks just like in CSD.
Ideas for energy drinks
Energy drinks are ever-growing throughout the world, and the Middle East is no exception. WILD Flavors and Specialty Ingredients’ portfolio ranges from traditional energy drinks to variants with new flavor directions or products containing juice. Manufacturers can choose between a juice content ranging up to 50% with virtually any kind of fruit juice.
Focus on colors and sweeteners
No matter which beverage application a manufacturer likes to develop, WILD Flavors and Specialty Ingredients provides the ingredients for the respective product recipe. At Gulfood, colors and sweeteners are in focus. WILD Flavors and Specialty Ingredients’ colors give beverages an appealing look to win over consumers, and its sweetener portfolio includes the all natural fruit extract Fruit Up® as well as zero-calorie Sunwin Stevia™ from a natural source.
Dubai, February 25, 2013.
Publik. Agentur für Kommunikation GmbH
Dr. Antje Louis, Carola Ronellenfitsch
Tel.: +49 621 96 36 00 32
Fax: +49 621 96 36 00 50