WILD Flavors and Specialty Ingredients at food & drink technology Africa 2014 - Innovative taste concepts for Africa

Zug (Suisse), Johannesburg, February 20, 2014. WILD Flavors and Specialty Ingredients will be exhibiting at this year's food & drink technology Africa from March 18 through March 19 in Johannesburg. The great taste expert will present its innovative beverage concepts suitable for the African market which manufacturers of non-alcoholic products can utilize to stimulate additional growth. The focus will be on beverages with malt, beer mix, and carbonated soft drinks as well as still drinks. The spectrum demonstrated at the show will be complemented by innovative food concepts.

As one of the world’s leading suppliers of natural ingredients, WILD Flavors and Specialty Ingredients is always on top of international markets and therefore the ideal partner. At the booth in Johannesburg, the company will present selected product highlights for the African market. WILD Flavors and Specialty Ingredients has the right innovation and solution for new growth for every manufacturer. In Johannesburg, WILD Flavors and Specialty Ingredients will have a special focus on the category malt, offering a broad portfolio of great tasting malt beverages to customers, from simplified versions, over light and dark variants up to innovative combinations with fruit flavors. Concepts for beer mix drinks will be another highlight topic for WILD Flavors and Specialty Ingredients at the fair. The ingredients specialist will display concepts with juice such as “Cloudy Lemon” and “Pink Grapefruit” as well as versions with innovative taste profiles based on harmonizing fruity flavors and juices.

In addition, WILD Flavors and Specialty Ingredients welcomes visitors to the booth to inform them on carbonated soft drinks. Apart from classical versions, the company will show innovations featuring new taste profiles, based on its fermentation technology. Furthermore, the spotlight in Johannesburg will be on still drinks. WILD Flavors and Specialty Ingredients will highlight concepts which cater to the consumer demands for high indulgence and full-bodied taste, among them emulsion-based as well as milk and juice variants. The most popular taste profiles are tropical fruits such as mango and guava. The WILD Flavors and Specialty Ingredients booth will also have non-alcoholic crossover beverage concepts such as juice-based drinks with piña colada and sangria flavors. As one of the world's leading manufacturers of ingredients for energy drinks, additionally to classic flavors, WILD Flavors and Specialty Ingredients is presenting innovative product ideas like combinations with fruity flavors or juice as well as new developments such as energy plus malt.

Besides the wide selection of beverage concepts, WILD Flavors and Specialty Ingredients will show new concepts for food such as hard-boiled candies, which combine mint and fruit flavors, as well as its “energy chewing gums”.

Food and beverage manufacturers can get comprehensive information on all of WILD Flavors and Specialty Ingredients’ ingredients and innovative turnkey concepts at the WILD Flavors and Specialty Ingredients booth throughout the course of the fair, from March 18 – 19.

Visit WILD Flavors and Specialty Ingredients at food & drink technology Africa 2014 in Johannesburg: Hall 4, booth 305

About WILD Flavors and Specialty Ingredients
WILD Flavors and Specialty Ingredients is headquartered in Zug, Switzerland, and is one of the world’s leading suppliers of natural ingredients to the food and beverage industry. In addition to its main management office in Zug, subsidiaries with major production sites are located in Heidelberg-Eppelheim, Germany (WILD Flavors and Specialty Ingredients) and Erlanger, Kentucky, USA (WILD Flavors and Specialty Ingredients). Thirteen further production sites are situated in Europe, USA, Canada, China, Japan, India and Dubai.

The WILD Flavors and Specialty Ingredients product portfolio includes full flavor and ingredient solutions, known as flavor systems, fruit juice concentrates and blends as well as other food and beverage ingredients: natural flavors and extracts, mint oils and flavors, colors from natural sources, sweetening systems, seasonings and specialty ingredients such as taste modifiers. Fermentation technologies complete the portfolio.

Contact

WILD Flavors and Specialty Ingredients
Arne Gätje
Rudolf-Wild-Str. 107-115
D-69214 Heidelberg-Eppelheim
Tel.: +49 6221 799 9488
Fax: +49 6221 799 860

E-Mail: arne.gaetje@wild.de
Website: www.wildflavors.com

Publik. Agentur für Kommunikation GmbH
Dr. Antje Louis, Nicole Kröll
Rheinuferstr. 9 
D-67061 Ludwigshafen
Tel.: +49 621 96 36 00 39
Fax: +49 621 96 36 00 50
E-Mail: n.kroell@agentur-publik.de
Website: www.agentur-publik.de

Caption: Be it malt beverages, carbonated soft drinks, beer mix drinks or still drinks – WILD Flavors and Specialty Ingredients will present a multitude of innovative beverage concepts for the African market that manufacturers can use to generate new growth.
Source: WILD/Fotolia (can be reprinted for free in articles and if source is cited)