WILD Flavors and Specialty Ingredients at Djazagro 2014 - Creative beverage concepts for Africa

Zug (Switzerland), Algiers, March 26, 2014. At the Djazagro 2014 trade fair, WILD Flavors and Specialty Ingredients will have a special focus on its extensive juice drinks portfolio, including concentrates and blends for beverages that feature different amounts of juice. In addition, the Great Taste expert will display innovative product ideas for carbonated soft drinks, malt beverages as well as for the sector of energy drinks. All concepts are developed for the taste preferences of African consumers.

In Algiers, WILD Flavors and Specialty Ingredients will highlight its broad juice drinks portfolio. The Great Taste expert has the right solution to help every manufacturer to generate additional growth. The beverages are variable in juice content, thus allowing for different product positionings. All product concepts are customized to local consumer preferences and market demand.

Great tasting juice drinks of all kinds
Visitors to the WILD Flavors and Specialty Ingredients booth will get an insight into great-tasting concepts for juice drinks including fruity still drinks, premium beverages with a higher fruit content, milk-based products as well as “mouthfeel” drinks. The latter create an appealing taste as well as a smooth texture and are a popular favorite in African markets, so are concepts for milk-based drinks. Fruit juice beverages featuring milk have a creamy, rich mouthfeel and give consumers a mild yet refreshing way to enjoy fruit.

WILD Flavors and Specialty Ingredients’ experts look forward to providing manufactures an insight into regional preferences and giving them a look at different flavor options including classical fruity variants as well as innovative versions for example a combination of kiwi and banana.

New growth with WILD Flavors and Specialty Ingredients product ideas
At Djazagro, WILD Flavors and Specialty Ingredients will also showcase selected product ideas for carbonated soft drinks, among them mainstream versions, but also new concepts such as combinations with mint featuring an innovative taste profile. Another highlight will be malt drink concepts. For this category, the Great Taste expert will show trend-oriented product ideas for flavored, juiced and dark variants. WILD Flavors and Specialty Ingredients will round off its portfolio with energy drinks, a global growth category.  

Beverage manufacturers can get comprehensive information on all of WILD Flavors and Specialty Ingredients’ ingredients and innovative turnkey concepts at the WILD Flavors and Specialty Ingredients booth throughout the course of the fair from April 21 – 24.

Visit WILD Flavors and Specialty Ingredients at Djazagro 2014 in Algiers: Palais des Expositions, Pavillon A, Booth 1 H 36

Contact:

WILD Flavors and Specialty Ingredients
Arne Gätje
Rudolf-Wild-Str. 107-115
D-69214 Heidelberg-Eppelheim
Tel.: +49 6221 799 9488
Fax: +49 6221 799 860

E-Mail: arne.gaetje@wild.de
Website: www.wildflavors.com

Publik. Agentur für Kommunikation GmbH
Dr. Antje Louis, Nicole Kröll
Rheinuferstr. 9 
D-67061 Ludwigshafen
Tel.: +49 621 96 36 00 39
Fax: +49 621 96 36 00 50
E-Mail: n.kroell@agentur-publik.de
Website: www.agentur-publik.de

Caption: At Djazagro, WILD Flavors and Specialty Ingredients will present a wide range of innovative beverage concepts.
Source: WILD/Fotolia (may be reprinted for free if source is cited)