WILD Flavors and Specialty Ingredients at Brau Beviale 2014
Setting trends for energy drinks and tea
At this year’s Brau Beviale in Nuremberg, WILD Flavors and Specialty Ingredients will be focusing on trend concepts, natural ingredients and premium options. Manufacturers of energy drinks and ready-to-drink teas can turn to the Great Taste Expert for creative product innovations which will spur on further growth and attract new target groups.
Energy drinks: new ideas for additional growth
Growth in the energy drink sector is still going strong: the market research company Canadean has stated that in 2014, energy drinks will achieve a market volume of 2.4 billion liters in Europe, corresponding to a 5.5% increase versus 2013 figures. WILD Flavors and Specialty Ingredients is one of the world’s leading suppliers of energy drink ingredients and is an expert on current trends and consumer preferences.
Using WILD Flavors and Specialty Ingredients’ innovations, manufacturers can appeal to a large target group and expand their consumer base. Energy drinks are not only something that teenagers enjoy: those who have to drive, study or work also appreciate the invigorating effects of these beverages. The new taste generation in particular is interested in appealing flavor sensations above and beyond the standard classics.
At Brau Beviale, WILD Flavors and Specialty Ingredients will be presenting options for energy drinks that meet today’s market standards. The portfolio includes classic flavors as well as blends with juice and flavored drinks. Something new in the product palette is the Sour Energy range: WILD Flavors and Specialty Ingredients has taken up the fusion trend by blending energy drinks with other segments from the food and beverage market. The result: energy products with tart notes such as apple. Sour Energy will not only win over people who love tangy tastes: it will also draw in consumers who look for alternatives to classic energy drinks but still want an invigorating boost.
In the sector known as Juiced Energies, WILD Flavors and Specialty Ingredients is showcasing its refreshing fruity flavors featuring watermelon and lime. Watermelon is a popular flavor in the food and beverage sector. WILD Flavors and Specialty Ingredients offers customer-oriented solutions which allow the juice content to be individually adapted to consumer preferences.
All of WILD Flavors and Specialty Ingredients’ energy drink options offer manufacturers major potential for further growth throughout Europe, thanks to its creative ideas and well-designed concepts.
Ready-to-drink tea beverages: combining naturalness with premium quality
Consumers in Europe enjoy drinking tea. According to data by Canadean, the category has a 2014 market volume of 4.3 billion liters. Using new options from WILD Flavors and Specialty Ingredients’ selection of ready-to-drink teas, manufacturers can create top-tier products which combine natural ingredients with premium quality. They will stand out from classic iced tea in the eyes of the consumer.
WILD Flavors and Specialty Ingredients has a new technology which processes raw materials with special care in order to retain the full flavor. The resulting products feature the high quality and flavor of a tea brewed at home. Manufacturers can declare the origin of the tea varietal on the label and set new standards in quality and flavor. In Nuremberg, WILD Flavors and Specialty Ingredients is presenting its portfolio of brewed tea beverages, including a refreshing and fruity blend of Ceylon and peach as well as a white tea with elderberry blossoms and a citrus note from the calamansi fruit.
WILD Flavors and Specialty Ingredients
Publik. Agentur für Kommunikation GmbH
Caption: At Brau Beviale, WILD Flavors and Specialty Ingredients is highlighting premium options for brewed tea drinks.
Source: WILD/Fotolia (may be reprinted for free if source is cited)