WILD Flavors and Specialty Ingredients at Brau Beviale 2014

Natural splendor for beverages

The demand for a natural and healthy nutrition is unrelievedly strong. This naturally affects the market for colors as well. It is therefore not surprising that colors of natural origin are rising in popularity. Markets and Markets forecasts annual double-digit growth rates for the period from 2014 to 2019, both in Europe and around the world. At Brau Beviale in Nuremberg, WILD Flavors and Specialty Ingredients is presenting its extensive portfolio of colors from natural sources and coloring foodstuffs. Thanks to its color solutions the ingredients expert is well-equipped to meet the rising consumer trend towards naturalness and clean label products.
Colorful by nature
With its Colors from Nature® Range, WILD Flavors and Specialty Ingredients offers a wide assortment of brilliant nuances for foods and beverages. It covers shiny yellow, glowing orange, radiant red as well as green and blue for food. In Nuremberg, the ingredients expert showcases, for example, new shades of yellow for soft drinks. As yellow is one of the most favored colors among consumers, WILD Flavors and Specialty Ingredients’ range covers clear bright yellow tints based on safflower, extracted from the petals of this well known plant, or beta carotene from the fungus blakeslea trispora that is marketed as a highly stable and user friendly emulsion.

People around the world love the taste of orange, mango or tropical fruits in foods and beverages. To reflect and boost the flavor of the respective product even visually, WILD Flavors and Specialty Ingredients has augmented its coloring foodstuffs portfolio with clear orange color-blends in varying shades. They arise out of the mixture of red coloring foodstuffs with safflower and perfectly underline the different flavors of still drinks, juiced soft drinks, carbonated soft drinks, multivitamin and ACE drinks. Furthermore they comply with the Clean Label declaration and offer a unique selling proposition.

Another consumer favorite is red. WILD Flavors and Specialty Ingredients has expanded the nuances of red in its palette and is presenting numerous tints from light strawberry to deep purple red at Brau Beviale. Every hue is available both as coloring foodstuff and as color from natural sources. The coloring foodstuffs are based on black carrot, elderberry or red radish and are suitable for carbonated soft drinks and still drinks. Due to the combination of different raw materials, exceptional color shades can be achieved that  ideally emphasize the various tastes of the respective beverages.

Long-desired carmine alternatives
With its Colors from Nature® Range, WILD Flavors and Specialty Ingredients provides carmine replacers that are strongly demanded. Especially the blends of orange, red and purple shades enable manufacturers to offer options that are clean label, kosher and halal conform. All along WILD Flavors and Specialty Ingredients worked intensively on new solutions to supply suitable products that can also be aluminum-free, depending on market and customers needs. This color palette perform both aspects and ensures competitive advantages.


WILD Flavors and Specialty Ingredients
Arne Gätje
Rudolf-Wild-Str. 107-115
D-69214 Heidelberg-Eppelheim
Tel.: +49 6221 799 9488
Fax: +49 6221 799 860

E-Mail: arne.gaetje@wild.de
Website: www.wildflavors.com

Publik. Agentur für Kommunikation GmbH
Dr. Antje Louis, Katja Wegerich
Rheinuferstr. 9 
D-67061 Ludwigshafen
Tel.: +49 621 96 36 00 42
Fax: +49 621 96 36 00 50
E-Mail: k.wegerich@agentur-publik.de
Website: www.agentur-publik.de

Caption: WILD Flavors and Specialty Ingredients covers the entire spectrum of natural colors with shades from yellow to red for any kind of beverage application.
Source: WILD/Fotolia (may be reprinted for free if source is cited)