WILD Flavors and Specialty Ingredients at Brau Beviale 2014

More momentum among beverages with juice

Once again, WILD Flavors and Specialty Ingredients will showcase its innovative strengths at Brau Beviale, featuring creative concepts that will stir things up on the shelves. For the near-water sector, the Ingredients Expert has new products which offer both refreshment and added value. WILD Flavors and Specialty Ingredients also has compelling options for the still-drinks and juices market. Naturalness and lower calories are the common theme that unifies its entire product palette.
Invigorating ideas for flavored water
As ever, water remains the number-one choice for health- and calorie-conscious consumers. In Nuremberg at the trade fair, WILD Flavors and Specialty Ingredients is presenting something special for this target group: flavored waters with exotic taste profiles. There is currently great demand for such products, according to the market research company Innova. This comes as no surprise, since flavored waters provide a special exotic kick. With Tropical Fruits, its natural range of flavors, WILD Flavors and Specialty Ingredients has the perfect answer. It offers the entire spectrum of choices from classical flavors such as mango, lemon and passion fruit all the way to kefir lime, pink guava, guaraná and camu-camu. In addition to its competence in flavors, the Great Taste Expert is also proving its strengths when it comes to shifts in market demands: its near-water range corresponds to people’s desire for natural ingredients in conjunction with low-calorie products.

Vitamin waters are another focal point of the trade fair portfolio. Due to the combination with vitamins these products provide refreshment and added value at the same time, and this permits manufacturers to stand out on the highly competitive soft drink market by highlighting healthy products. Vitamin waters are also low in calories, and they contain functional ingredients which allows them to be labeled in compliance with EFSA health claims. This will appeal to health-conscious consumers in particular.

Fruity waters round out the product portfolio. With a juice content of 3% and multifaceted flavors such as apple and pink-grapefruit / pomelo, they are the perfect low-calorie thirst quencher with a fruity note.

New drive for still drinks and juices
Another item in the WILD Flavors and Specialty Ingredients catalog is the new strawberry-lime flavor which gives manufacturers not only excellent flavor but a variety of positioning options. It lets them create everything from classic soft drinks with fresh lime to seasonal summer drinks with a fruity touch of strawberry, and everything in between.

WILD Flavors and Specialty Ingredients satisfies consumers' preference for a full flavor with a lower calorie count thanks to its sophisticated technologies and its targeted combination of Fruit Up®, WILD Flavors and Specialty Ingredients’ natural fruit sweetener, and Sunwin Stevia™. This well-balanced sweetening option combines the key trends of naturalness and low-calorie products, making it the ideal choice for a wide range of beverage applications.

When it comes to products with a high juice content, WILD Flavors and Specialty Ingredients’ trade fair portfolio features convincing new concepts with compositions and flavors that have a certain something. For example, the Ingredients Expert offers the Fruit & Veggie Range for health- and diet-conscious target groups. A sample from this assortment, the aromatic orange-carrot-mango blend, will be available at the trade fair. WILD Flavors and Specialty Ingredients has competently responded to the trend towards exceptional blends in the juice sector by creating its Juice & Energy concept: the perfect combination of health and “zeitgeist”. It is particularly appealing to target groups who want to start their day with not only a classic glass of juice but an additional boost of natural caffeine as well.


WILD Flavors and Specialty Ingredients
Arne Gätje
Rudolf-Wild-Str. 107-115
D-69214 Heidelberg-Eppelheim
Tel.: +49 6221 799 9488
Fax: +49 6221 799 860

E-Mail: arne.gaetje@wild.de
Website: www.wildflavors.com

Publik. Agentur für Kommunikation GmbH
Dr. Antje Louis, Katja Wegerich
Rheinuferstr. 9 
D-67061 Ludwigshafen
Tel.: +49 621 96 36 00 42
Fax: +49 621 96 36 00 50
E-Mail: k.wegerich@agentur-publik.de
Website: www.agentur-publik.de

Caption: The water that has a little something extra: WILD Flavors and Specialty Ingredients’ near water options offer refreshment with added value.
Source: WILD/Fotolia (may be reprinted for free if source is cited)