WILD Flavors and Specialty Ingredients at Brau Beviale 2014

Driving growth forward for breweries and soft drink manufacturers

Beer-mix drinks and especially non-alcoholic sodas are in high demand among consumers. Adults appreciate the fact that they are less sweet and are a welcome alternative to products with alcohol. At Brau Beviale, WILD Flavors and Specialty Ingredients is presenting a broad selection of creative ideas for Fassbrausen and beer-mix drinks. This gives breweries and soft drink manufacturers attractive opportunities to expand their product range.
  
Beer-mix drinks are very popular among consumers. According to GfK Consumer Scan, in the first six months of 2014 the category grew by 5.1% in comparison with half-year figures from 2013. Non-alcoholic options are truly booming, with growth rates of 26.8% in Germany. Unusual new flavors are among the products that serve as engines for growth. WILD Flavors and Specialty Ingredients identified the trend early on, and at Brau Beviale it is showcasing several different innovations for this growth category – everything from Fassbrausen and mixed wheat-beer drinks all the way to new cocktail and citrus options for beer mixes.

Fassbrausen as popular as ever – classic or exotic
Adult soft drinks are still going strong: these products are less sweet than standard carbonated soft drinks but still have a winning flavor. At the Nuremberg trade fair, WILD Flavors and Specialty Ingredients is presenting a selection of different kinds of Fassbrause, ranging from the popular classic with lemon to an exotic combination of malt with mango. Manufacturers can leverage these special taste sensations to gain ground on the market and create new accents on supermarket shelves.

The non-alcoholic trend: a welcome alternative for consumers and breweries
Non-alcoholic beer-mix beverages are an intelligent alternative for breweries and adult consumers, and WILD Flavors and Specialty Ingredients offers breweries concepts based on classic beers and wheat beer. Those who like to refrain from drinking alcohol but do not want to go without full flavor will also find what they are looking for in WILD Flavors and Specialty Ingredients’ portfolio.

Fusion cocktails: fruity refreshment guaranteed
In the field of beer-mix drinks, innovative flavors are very much en vogue. Options with exotic fruits and new cocktail selections give manufacturers a way to appeal to a diverse target group and generate further growth. Cocktail concepts which rose to popularity on the restaurant and nightclub scene also breathe new life into the segment. WILD Flavors and Specialty Ingredients’ trade fair portfolio at Brau includes beer-mix drinks with elderberry-mint flavor and strawberry margarita.

The next generation of citrus
Those who are interested in something other than classic beer-mix options with lemon can turn to WILD Flavors and Specialty Ingredients’ portfolio for different choices. The ingredients manufacturer has developed the next generation of citrus fruits, and in Nuremberg it is showing refreshing new products with trendy pink grapefruit in an unfiltered beer blend. The company has integrated the tangy note of citrus into the current trend towards unfiltered products. WILD Flavors and Specialty Ingredients’ appealing blend of lime and ginger is also an excellent complement to a beer note.

WILD Flavors and Specialty Ingredients is the right point of contact for new flavor options in everything from Fassbrausen to classic beer blends or trendy beer-mix beverages. It offers manufacturers innovative ideas to help them expand their target group, distinguish themselves on the market and generate further growth.
 

ContaCt:

WILD Flavors and Specialty Ingredients
Arne Gätje
Rudolf-Wild-Str. 107-115
D-69214 Heidelberg-Eppelheim
Tel.: +49 6221 799 9488
Fax: +49 6221 799 860

E-Mail: arne.gaetje@wild.de
Website: www.wildflavors.com

Publik. Agentur für Kommunikation GmbH
Dr. Antje Louis, Nicole Kröll
Rheinuferstr. 9 
D-67061 Ludwigshafen
Tel.: +49 621 96 36 00 39
Fax: +49 621 96 36 00 50
E-Mail: n.kroell@agentur-publik.de
Website: www.agentur-publik.de


Caption: With trendy beer-mix concepts featuring cocktail flavors and citrus notes, WILD Flavors and Specialty Ingredients brings a touch of summer to your glass. WILD Flavors and Specialty Ingredients’ Fassbrause options include both classic products with lemon and an exotic combination of malt with mango.
Source: WILD/Fotolia (may be reprinted for free if source is cited)