Sweetener Alternative with Natural Origin from WILD Flavors and Specialty Ingredients

Sunwin Stevia™ now launched as tabletop sweetener

Heidelberg-Eppelheim, 13 February 2012 – With the Sunwin Stevia™ tabletop sweetener, WILD Flavors and Specialty Ingredients gives manufacturers an attractive alternative to artificial sweeteners and sugar. “As naturalness and weight management are dominating trends for the present market, we see a big potential for stevia as a tabletop sweetener”, says Jochen Kistner, Product Manager WILD Flavors and Specialty Ingredients. Originally, WILD Flavors and Specialty Ingredients had developed Sunwin Stevia™ exclusively as a sweetener that customers could use in their product formulations. With the new tabletop sweetener, manufacturers can now also offer stevia as an end product and explore further post-approval market opportunities.

Stevia: in line with consumer trends

Sunwin Stevia™ complies with current consumer demands. Jochen Kistner summarizes the benefits: “Since stevia is of natural origin and free of calories, it is very appealing to consumers that are looking for natural ingredients and who are concerned about their weight and their overall wellness. This is a growing number of people worldwide.” Further benefits for consumers are: Sunwin Stevia™ is non-allergenic, free of gluten and GMO, kosher, halal certified and also suitable for diabetics. Sensory tests confirm that the Sunwin Stevia™ tabletop sweetener has a winning taste whether as a sweetener for food or beverages.

Sweetness for tea, coffee, yogurt

Whether for sweetening hot drinks or for use in cooking, the Sunwin Stevia™ tabletop sweetener has a wide range of applications. It dissolves easily and therefore not only sweetens coffee and tea beverages, but can be utilized in other applications such as desserts: it can be drizzled over yogurt or used in making pudding, etc.

The new WILD Flavors and Specialty Ingredients ingredient is available as a powder mixture with a content of 60 per cent Rebaudioside A, which is known for its particularly good sensory properties. Manufactures can choose between different pack formats such as tablets, powder and cubes. WILD Flavors and Specialty Ingredients does not only provide customers with Sunwin Stevia™, its service and knowledge also includes advice concerning potential packaging, marketing possibilities and on-label claims.

Cost-effective: Fruit Up® tabletop sweetener

Another WILD Flavors and Specialty Ingredients approach to the market of tabletop sweeteners is Fruit Up®, a natural nutritive sweetener obtained entirely from fruit. A liquid tabletop sweetener version of Fruit Up® has been recently added to the WILD Flavors and Specialty Ingredients portfolio. Fruit Up® is a cost-effective and great tasting alternative to sweeteners such as sugar, honey, and agave while manufacturers have the choice between a colorless and a golden-brown version.

Contact:

WILD Flavors and Specialty Ingredients
Arne Gätje
Rudolf-Wild-Str. 107-115
D-69214 Heidelberg-Eppelheim
Phone: +49 6221 799 9488
Fax: +49 6221 799 860
E-mail: arne.gaetje@wild.de
Website: www.wild.de

Publik. Agentur für Kommunikation GmbH
Dr. Antje Louis, Carola Ronellenfitsch
RRheinuferstr. 9
D-67061 Ludwigshafen
Phone: +49 621 96 36 00 32
Fax: +49 621 96 36 00 50
E-mail: c.ronellenfitsch@agentur-publik.de
Website: www.agentur-publik.de