Strawberry Stars by WILD Flavors and Specialty Ingredients

New natural flavor range created

Heidelberg-Eppelheim, 11 May 2012 – WILD Flavors and Specialty Ingredients has now expanded its product portfolio by a range of natural flavors for fruit gums, milk cream fillings and ice cream. The new flavors each show distinct strawberry profiles. Thus, they enable manufacturers to target regional taste preferences.

Be it fruit gums, milk cream fillings or ice cream – strawberry flavor is very popular with consumers. “Because consumers of different regions prefer different tastes, we have developed a selection of strawberry flavors with distinctive sensory profiles,” says Birgit Braun, Product Manager at WILD Flavors and Specialty Ingredients. Thus, WILD Flavors and Specialty Ingredients can offer several strawberry varieties and can optimally serve different regional taste preferences. Another advantage is that WILD Flavors and Specialty Ingredients’ new “Strawberry Stars” products comply with the trend towards natural flavors.

Flavorful diversity, natural image

For the confectionery industry, strawberry is one of the most important flavors, for example for fruit gums. For this sweet treat, WILD Flavors and Specialty Ingredients has now created five distinct strawberry flavors.

The new range also includes strawberry flavors for milk cream fillings. In this application area, especially the combination of chocolate with fruity flavors is en vogue, and strawberry is most commonly applied. Manufacturers can choose from four different “Strawberry Stars” created by WILD Flavors and Specialty Ingredients.

In addition, WILD Flavors and Specialty Ingredients has developed new natural strawberry flavors for ice cream. They are also available in four taste varieties. Besides vanilla and chocolate, strawberry is the most popular flavor in the ice cream market.

Contact

WILD Flavors and Specialty Ingredients
Arne Gätje
Rudolf-Wild-Str. 107-115
D-69214 Heidelberg-Eppelheim
Tel.: +49 6221 799 9488
Fax: +49 6221 799 860
E-Mail: arne.gaetje@wild.de
Website: www.wild.de

Publik. Agentur für Kommunikation GmbH
Dr. Antje Louis, Carola Kappe
Rheinuferstr. 9
D-67061 Ludwigshafen
Tel.: +49 621 96 36 00 32
Fax: +49 621 96 36 00 50
E-Mail: c.kappe@agentur-publik.de
Website: www.agentur-publik.de