Sights set on growth:
WILD Flavors and Specialty Ingredients powerful in India
Zug (Suisse), Heidelberg-Eppelheim,
February 19, 2014. WILD Flavors and Specialty Ingredients is currently expanding its business activities in India: the natural ingredients expert has significantly strengthened its capacity and product portfolio thanks to investments in sites and staff. The objective is to facilitate enhanced growth for its customer base with new business lines, to improve access to raw material, while also allowing for expansion into new markets and channels.
India is one of the world's most promising growth markets. With over one billion inhabitants, it is the second-most populous country in the world after China, which makes it an extremely large target group for the food and beverage industry. Since acquiring the A.M. Todd Group in 2011, a leading provider of natural mint flavors and further ingredients, WILD Flavors and Specialty Ingredients has been present in India. Recently, WILD Flavors and Specialty Ingredients expanded its production capabilities at the site in Tarapur and opened a new site in Lucknow while the operations in Mumbai have moved into larger facilities.
Focus on mint
At the end of last year, WILD Flavors and Specialty Ingredients enlarged the production facility in Tarapur which specializes in mint applications, and has invested in a new production unit for fruit flavors. This opens several new doors, such as combining fruit and mint flavors. Peter Naylor, LAI Management WILD Flavors and Specialty Ingredients, said: “With our competence in natural ingredients and our rapidly growing global structure, we have the option of boosting our mint business and offering the market the highest quality and innovation.” The mint products can be used in chewing gum, candies and other confectionery products. Furthermore, the acquisition gives WILD Flavors and Specialty Ingredients the option of expanding into new distribution channels such as oral and dental care.
Growth with application competence
The site in Mumbai was expanded in 2013, when the employees moved into new facilities in Andheri, Mumbai's fastest-growing suburb. The site includes a new application lab for beverage developments as well as a well-equipped food lab focusing on mint and confectionery applications. In addition, further team members were hired in flavor creation, sales and purchasing. Some 30 employees are currently working in Mumbai, and the facilities are designed to accommodate further growth.
Prepared for the future
Recently, WILD Flavors and Specialty Ingredients has also opened a new site in Lucknow, which lies in northern India close to the main mint-growing region. An analytical lab and purchasing office are located there; the employees there are responsible for purchasing and assessing raw materials. This puts WILD Flavors and Specialty Ingredients in a position to guarantee that its customers have reliable access to mint products of a consistently high quality.
To achieve sustainable success in India, it is essential to have knowledge of the regional market and of flavor preferences. Peter Naylor explains: “WILD Flavors and Specialty Ingredients knows international markets and has decades of experience in product development, and customizes its formulations to the respective flavor preferences, always with an eye on our customers.”
With its three locations, WILD Flavors and Specialty Ingredients is well placed to support its global customers building their presence in India as well as to continue expanding its presence in India in the future.
About WILD Flavors and Specialty Ingredients
WILD Flavors and Specialty Ingredients is headquartered in Zug, Switzerland, and is one of the world’s leading suppliers of natural ingredients to the food and beverage industry. In addition to its main management office in Zug, subsidiaries with major production sites are located in Heidelberg-Eppelheim, Germany (WILD Flavors and Specialty Ingredients) and Erlanger, Kentucky, USA (WILD Flavors and Specialty Ingredients). 14 further production sites are situated in Europe, USA, Canada, China, Japan, India and Dubai.
The WILD Flavors and Specialty Ingredients product portfolio includes full flavor and ingredient solutions, known as flavor systems, fruit juice concentrates and blends as well as other food and beverage ingredients: natural flavors and extracts, mint oils and flavors, colors from natural sources, sweetening systems, seasonings and specialty ingredients such as taste modifiers. Fermentation technologies complete the portfolio.
WILD Flavors and Specialty Ingredients
Publik. Agentur für Kommunikation GmbH
Caption: The new WILD Flavors and Specialty Ingredients facilities are located in Andheri, Mumbai's fastest-growing suburb.
Source: WILD Flavors and Specialty Ingredients (can be reprinted for free in articles and if source is cited)