One year after EU-wide approval of Stevia
WILD Flavors and Specialty Ingredients sees positive interim results
Heidelberg-Eppelheim, 27 November, 2012 – One year after the European Union granted approval for steviolglycosides to be marketed, WILD Flavors and Specialty Ingredients has noted positive interim results. The great-taste expert has worked with customers to create a number of stevia-sweetened products that have been market successes — everything from beverages to candies.
Stevia's great potential is the two key properties it combines: it is derived from a natural source, and it has no calories. These features meant that anticipation about what stevia could do was quite high even before it received official marketing approval in Europe. Early on, WILD Flavors and Specialty Ingredients invested in stevia research and development and acquired shares in the stevia manufacturer Sunwin International. In doing so, the corporation acquired solid expertise in terms of applications in different finished products. “We were perfectly prepared for the large demand, and we managed to launch the first products very quickly in places like Scandinavia and central Europe. More and more food and beverage manufacturers in Germany as well have been asking us about stevia over the course of the past year. There is great interest throughout Europe,” states Silke Ortmann, product manager of sweetener systems at WILD Flavors and Specialty Ingredients.
The main criterion: the taste
WILD Flavors and Specialty Ingredients has joined forces with manufacturers to create several different products with stevia, including near waters, tea beverages, carbonated soft drinks as well as hard caramels, chewing gums and chocolate products. WILD Flavors and Specialty Ingredients’ portfolio features different kinds of reb-A, and depending on the customer specification and market demand, the company can create low- or no-calorie products with compelling sensory profiles. Having an outstanding taste is critical if a food or beverage is to be a long-term success. “This is why we developed our 'Taste Optimization Technology,' which offsets the licorice-like and somewhat bitter aftertaste of stevia. We make it available to manufacturers in direct conjunction with premium stevia extracts,” Silke Ortmann says. “Our customers very much appreciate this turnkey solution.”
Another sweetener from WILD Flavors and Specialty Ingredients’ portfolio also offers ways to round out the flavor profile of a finished product: Fruit Up® is a natural fruit sweetener which can be effectively combined with stevia. Fruit Up® is derived exclusively from fruit and is appealing to manufacturers, both because of its sensory profile and because of the labeling options it creates.
Developing market opportunities
In WILD Flavors and Specialty Ingredients’ product portfolio to date, Sunwin Stevia™ was only used as an ingredient in foods and beverages. In the meantime, however, the company has also developed a stevia table-top sweetener. This allows manufacturers to distribute stevia as a finished product, thus developing further sales potential and market opportunities for the sweetener.
WILD Flavors and Specialty Ingredients produces the table-top sweetener in powdered form. It contains 60% rebaudioside A, which is known for its particularly good sensory properties, and can be processed in different forms such as tablets, powder or cubes. “We not only offer our customers Sunwin Stevia™, we also provide additional consultation in terms of packaging options, marketing strategies and labeling issues,” Silke Ortmann says.
About WILD Flavors and Specialty Ingredients
WILD Flavors and Specialty Ingredients is headquartered in Zug, Switzerland, and is one of the world’s leading suppliers of natural ingredients to the food and beverage industry. The company’s management offices and production sites are located at WILD Flavors and Specialty Ingredients in Eppelheim (Germany) as well as in Erlanger (Kentucky, USA). Eight further production locations in Europe, USA, Canada, China, and Dubai are part of WILD Flavors and Specialty Ingredients as well.
The WILD Flavors and Specialty Ingredients product portfolio of natural-flavor ingredients includes full flavor and ingredient solutions for the food and beverage industry, known as flavor systems, as well as individual components such as flavors and extracts, natural colors, concentrates, sweetening systems, specialty ingredients and seasonings, including functional flavors and healthy ingredients, taste modifiers, and fermentation technologies. WILD Flavors and Specialty Ingredients' competence of global supply markets as well as technologically advanced production processes brings value to our customers on a daily basis. www.wild.de or www.wildflavors.com
WILD Flavors and Specialty Ingredients
Tel.: +49 6221 799 9488
Publik. Agentur für Kommunikation GmbH
Dr. Antje Louis, Carola Ronellenfitsch
Tel.: +49 621 96 36 00 32