There is an increased demand for organic products and food and beverages from sustainable sources.
Consumers become more and more aware of fair trade, which is the reason why fair trade products made it from health food stores to supermarkets and discounters. Also global manufacturers of branded products recognized the trend and include the topic sustainability to their company philosophy.
Current market data provided by Innova registers highly increasing sales growth for ethical products in Europe. The coffee and cacao industry are the most prominent representatives of a growth market in fair trade, yet also for the juice industry the topic gains in importance.