Ready to drink tea concepts for manufacturers
Traditional Healthy Indulgence
The mega trend towards convenience also influences the tea category: consumers appreciate ready-to-drink tea as a thirst-quencher with a wellness factor that can be relished immediately and anywhere without needing to be brewed hot.
WILD Flavors and Specialty Ingredients’ innovative tea concepts provide numerous possibilities for positioning: From classic concepts based on tea extracts to infusions and freshly brewed tea.
Premium tea indulgence on the go – With a special gentle production process WILD Flavors and Specialty Ingredients can produce tea beverages of high quality, which can be declared as brewed or freshly brewed tea. WILD Flavors and Specialty Ingredients only uses raw material of excellent origin, as ceylon or chun mee.
Also the gentle processing of tea infusions preserves the quality and authentic taste of tea. Based on white, green or ceylon tea, they offer manufacturers the possibility to differentiate from classic iced teas on extract basis as regards taste and concepts. Manufacturers need no brewing or infusion technology.
Classics and innovations
Regarding classic iced teas, the consumer’s focus is clearly on black tea with peach or lemon flavors. Additionally WILD Flavors and Specialty Ingredients offers various alternative tea bases like rooibos or mate.
When it comes to taste, there are no limits: Innovative flavors, for example combinations with mint, ginger or elderflower, set fresh impulses in the growing market.
Fruit teas are an ideal caffeine-free alternative to classic soft drinks. With cassis-mint for example, WILD Flavors and Specialty Ingredients offers refreshing new flavor combinations.