October 20, 2014
WILD Flavors and Specialty Ingredients at SIAL 2014 New impulses for beverages with juice

Tastes vary, no matter where you go, and that is true of the soft drink market as well. In Europe, the focus is on natural products and ingredients, while in the Middle East and Africa, consumers prefer juice drinks with intense colors and flavors. As a result, at this year’s SIAL in Paris WILD Flavors and Specialty Ingredients is presenting not only natural sweeteners but new Milk & Juice products, compelling mouthfeel concepts, and beverages with a high juice content and innovative flavors, all of which were developed to satisfy consumer demand in the EMEA region.