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With the vision of producing alcohol-free beverages using purely natural ingredients, Rudolf Wild founded the company in Heidelberg in 1931, laying the foundation for international success. Today, WILD Flavors and Specialty Ingredients is one of the world's leading producers of natural ingredients for the food and beverage industry. 

With our global presence, WILD Flavors and Specialty Ingredients understands the international markets and that the macro trend of natural foods continues unabated. WILD Flavors and Specialty Ingredients uses this knowledge and insight combined with our creative flavor expertise and research capabilities to develop innovative products and concepts while we continue to focus on new technologies that bring success to customers and partners worldwide.

WILD Flavors and Specialty Ingredients’ commitment is expressed in the motto: "We Create Great Taste" for food and beverages. The foundation of our work has always been to provide our customers with the highest quality products that are safe, cost effective and taste great. WILD Flavors and Specialty Ingredients employees worldwide strive daily to achieve this goal.