Near water drinks, flavored and vitamin water
Thirst Quencher with a Functional Punch
Near Water products meet the consumers’ demand for healthy, good-tasting thirst quenchers that are low in calories. Through recognizable added health benefits they also fulfill the consumer trend towards functional drinks.
Fruity taste and low in calories – WILD Flavors and Specialty Ingredients offers numerous classical flavored water concepts, which contribute to a healthy low-calorie nutrition. With the broad portfolio of natural flavors, WILD Flavors and Specialty Ingredients creates great fruity taste. Manufacturers can choose from various mono flavors, but also flavor combinations such as duo flavors or flavor mixes.
WILD Flavors and Specialty Ingredients initiated the Near Water category in Europe in 2001. Near Water drinks became popular to consumers as they fulfill also functional added value beside the common characteristics like fruity taste and low calories. Extracts, Vitamins, minerals or other added ingredients have a functional effect as a health benefit, e.g. an activating function or to support physiological functions.
Vitamin Water, already a trend in the USA, is an interesting option also for Europe and other markets. WILD Flavors and Specialty Ingredients creates innovative market-orientated concepts, which suits the taste of consumers. Thanks to individual combinations of functional ingredients, different positioning options, like “vitality”, “relax” or “beauty”, are possible. WILD Flavors and Specialty Ingredients offers innovative concepts for manufacturers, which are conform with the EU health claims regulation. This provides interesting opportunities for declaration.
Apart from taste WILD Flavors and Specialty Ingredients also redefines the category visually: cloudy near waters with juice are a current trend. Added peely citrus flavors create a refreshing tart note. This concept meets additionally the demand for natural beverages.
As in other segments, WILD Flavors and Specialty Ingredients once again offers innovative, market-oriented concepts that satisfy consumers’ taste for interesting flavors. This variety provides several possibilities for positioning to address different target groups and satisfy their individual demands on functional healthy nutrition. Next to classic sweetening options, WILD Flavors and Specialty Ingredients offers natural sweeteners like fruit up and stevia for its near water concepts.