Energy drinks for the beverage industry
Energy Drinks represent a strong growth category across the entire world. The growth potential is still far from reaching its peak.
This sector is exceptionally innovative. Growth drivers include numerous creative new flavors or innovations. Recently it has shown that the trend moves towards a fusion of segments: especially young consumers are looking for new taste experiences and consider energy drinks more and more as an alternative to classic soft drinks.
In addition to the classical varieties, WILD Flavors and Specialty Ingredients thus has innovative concepts of flavor systems, like the new “Sour Range” for manufacturers in the portfolio and combines energy drinks with other segments.
Broad selection of energy drink varieties from WILD Flavors and Specialty Ingredients:
- Classic energy drinks
- Low-calorie options for classic energy drinks
- Energy plus flavor
- Energy plus juice
- Energy drinks with natural ingredients, such as natural caffeine from guaraná
- Energy drinks with functionality, i.e. amino acids
WILD Flavors and Specialty Ingredients detects and sets trends in the beverage industry. As such, manufacturers can not only target classical Energy Drink consumers, but also gain access to new target groups. Innovative concepts for broad target groups promise great potential for further growth in the future worldwide.