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Natural fruit extract Fruit Up ® - fruit sweetener

Ideal for healthier, clean label product positioning

WILD Flavors and Specialty Ingredients offers the food and beverage industry a natural sweetener exclusively derived from fruits. Fruit Up® – a natural fruit extract – is ideal for healthier, clean label product positioning. WILD Flavors and Specialty Ingredients produces Fruit Up® at the Spanish production site WILD Flavors and Specialty Ingredients Valencia S.A. from various fruits in a purely physical process, without the use of any enzymes or chemical additives.

The special composition of Fruit Up® provides carbohydrates in a well-balanced ratio. These functional characteristics are perfect for applications like sport drinks, near water beverages, herbal or tea drinks with all-natural ingredients. Also in dairy products, bakery and confectionery as well as ice cream products, Fruit Up® is an ideal ingredient to create premium positioned, added-value products for innovative brand leaders.

WILD Flavors and Specialty Ingredients offers the natural fruit sweetener Fruit Up® also in a liquid table-top sweetener version. Manufacturers can choose between a clear, colorless variant and a golden brown version.