WILD Flavors and Specialty Ingredients’ Sunwin Stevia™ and Taste Optimization Technology

The main criterion: the taste

Paris/Heidelberg-Eppelheim, 17 May, 2013 – Stevia's great potential is the two key properties it combines: it is derived from a natural source and it has no calories. WILD Flavors and Specialty Ingredients (WILD) offers stevia sweeteners that taste great on top. Early on, the company invested in stevia research and development and has a broad expertise in stevia-sweetened food and beverages.

“Before approval became official, there was a great deal of discussion about the fact that the success of products sweetened with stevia would ultimately depend on how they taste. This is why WILD Flavors and Specialty Ingredients is able to offer manufacturers top-quality stevia extracts with an appealing flavor, thanks to our Taste Optimization Technology,” says Silke Ortmann, product manager of sweetener systems at WILD Flavors and Specialty Ingredients. The company's taste-optimizing turnkey solutions are ideal for rounding out the flavor profile in finished products sweetened with stevia.

Tailor-made products
Manufacturers can integrate WILD Flavors and Specialty Ingredients’ Sunwin Stevia™ sweeteners in a variety of different foods and beverages – everything from near waters, tea beverages, carbonated soft drinks or fruit-juice drinks to hard candies, chewing gum or chocolate products. Depending on the customer preference and market demand, WILD Flavors and Specialty Ingredients can develop low- or no-calorie options as well, and thanks to its Taste Optimization Technology, the products will always be delicious.

Moreover, Sunwin Stevia™ can be combined with WILD Flavors and Specialty Ingredients’ “Natural Sweetness Enhancing Technology”. This novel technology rounds out the sweetening effect, especially in beverage applications. It enables manufacturers to further optimize the sweetness perception in their products.

WILD Flavors and Specialty Ingredients’ Sunwin Stevia™ portfolio includes sweeteners with different levels of Rebaudioside A for tailor-made product concepts. Consequently, each manufacturer can select the sweetener system that best complements its beverages and foods to create the optimal flavor profile.

WILD Flavors and Specialty Ingredients highlights market potential
“It has now been about 18 months since stevia received approval in the European Union, and we have already worked with our customers and successfully positioned many different products on the market,“ Silke Ortmann says. “Before EU approval came through, we spent years on intense research and development work to explore potential uses for this sweetener. As a result, we acquired wide-ranging knowledge of possible applications and created multi-faceted concepts which will permit manufacturers to focus on stevia's popularity.“ WILD Flavors and Specialty Ingredients anticipates that the trend will continue and other product innovations with stevia sweeteners will be marketed as well.

Sunwin Stevia™ and Fruit Up®: a team that has stood the test
One sweetener that can be blended with Sunwin Stevia™ effectively is Fruit Up®, a natural fruit extract that WILD Flavors and Specialty Ingredients developed as an alternative to standard sugar-based sweeteners. Fruit Up® is a sweetener that is obtained entirely from fruit. Its production process uses no chemical additives or enzymatic treatment. Combining Sunwin Stevia™ and Fruit Up® is perfect for premium beverages which meet the trend toward naturalness and are naturally calorie reduced. Furthermore, Sunwin Stevia™ plus Fruit Up® can be used to replace or even completely avoid the use of sugar in product formulations.


About WILD Flavors and Specialty Ingredients

WILD Flavors and Specialty Ingredients is headquartered in Zug, Switzerland, and is one of the world’s leading suppliers of natural ingredients to the food and beverage industry. Its management offices with production sites are located in Heidelberg-Eppelheim, Germany (WILD Flavors and Specialty Ingredients) and Erlanger, Kentucky, USA (WILD Flavors and Specialty Ingredients). Fourteen further production sites are located in Europe, USA, Canada, China, Japan, India and Dubai.

The WILD Flavors and Specialty Ingredients product portfolio includes full flavor and ingredient solutions, known as flavor systems, fruit juice concentrates and blends as well as further food and beverage ingredients such as natural flavors and extracts, mint oils and flavors, colors from natural sources, sweetening systems, seasonings, specialty ingredients, taste modifiers, and fermentation technologies. WILD Flavors and Specialty Ingredients provides the global beverage and dairy market as well as the baked-good, confectionery and ice cream industry with its products. In the USA and Canada, WILD Flavors and Specialty Ingredients is a supplier for the cereals, snacks, and processed food markets as well.



WILD Flavors and Specialty Ingredients
Arne Gätje
Rudolf-Wild-Str. 107-115
D-69214 Heidelberg-Eppelheim
Phone: +49 6221 799 9488
Fax: +49 6221 799 860

E-Mail: arne.gaetje@wild.de
Website: www.wildflavors.com

Publik. Agentur für Kommunikation GmbH
Dr. Antje Louis, Carola Ronellenfitsch
Rheinuferstr. 9
D-67061 Ludwigshafen
Phone: +49 621 96 36 00 32
Fax: +49 621 96 36 00 50
E-Mail: c.ronellenfitsch@agentur-publik.de
Website: www.agentur-publik.de