WILD Flavors & Specialty Ingredients at SIAL 2016
WFSI combines naturalness and great taste in trendy highlights from the beverage sector
HEIDELBERG-EPPELHEIM/PARIS, October 17, 2016 — WILD Flavors & Specialty Ingredients (WFSI), a business unit of Archer Daniels Midland Company (ADM), will be at this year's SIAL trade fair in Paris, where they will present appealing vegan soy drinks, beer mix drinks inspired by craft beers, and Fruit&Veggie concepts, to name only a few. They will also be featuring contemporary carbotanicals as well as new cider mixes and still drinks. All of these product ideas have one thing in common: they are based on WFSI's great-taste expertise, and they satisfy consumer demand for natural products.
Taste is what counts: consumers see flavor as the most important factor when it comes to choosing a beverage. At the same time, many people are placing an increasingly high priority on natural products with natural flavors as part of a well-balanced and health-conscious diet. The approach that ADM’s WILD Flavors & Specialty Ingredients takes fulfills all of these standards by offering premium ingredients and excellent flavor. WFSI products have always satisfied the trend towards naturalness with their natural flavors and colors concepts. Its portfolio also features clean-label concepts that have no additives whatsoever and meet consumer demand for product labels that are short and clear. Furthermore, the appetizing WFSI product options with lower sugar content or steviol glycosides can help food and beverage producers respond to continuing changes in consumers' eating habits.
At SIAL in Paris, the company is showcasing its expertise in great taste across different product categories. SIAL attendees can visit the WFSI booth to experience for themselves how inviting the top-quality soy products and popular options in beer mix drinks are, among other things. Other highlights in the trade-fair portfolio: cider concepts with fresh citrus notes, unconventional carbotanicals as modern thirst quenchers, popular Fruit&Veggie options, and still drinks which contain juice.
Vegan products: new concepts that drive developments in the beverage market
The growth rate for new launches among vegan foods and drinks reached 400% between 2011 and 2015 1. This shows that vegan diets have established themselves in society around the world, and there are no signs of the trend reversing. On the contrary: “The rising numbers of 'flexitarians' who sometimes refrain from animal-based products means that we can anticipate the boom to continue and expand to affect beverage categories,” says Jochen Kistner, Head of Product Management Beverage, WFSI. Manufacturers who want to take advantage of these developments can sample the new soy drink concepts by WFSI in Paris. This generation of vegan power drinks is vegan and lactose-free, contains protein and important B vitamins, and is energizing. Last but not least, they will win people over with their tempting and aromatic flavor profiles, which are available in banana, chocolate and strawberry. “Beyond that, WFSI also offers vegan and vegetarian concepts for well-developed adaptations or new creations across all categories,” according to Kistner. “Top-quality products, outstanding expertise in product development, and compelling innovative competence make us the industry's preferred partner for vegan concepts.”
“Crafty”: Beer mix beverages with well-pronounced notes of hops
Over the past several years, beer mix drinks have emerged as a leading force in the brewing industry. Both the ever-popular shandy and entirely new kinds of flavored beers have succeeded in generating growth even within a beer sector that is stagnating in general. The current craft-beverage movement is opening up new opportunities to manufacturers who want to take advantage of the trend. To this end, WFSI has applied the character of craft products to beer mix beverages, creating flavored beers which stand out with their well-defined aromatic hoppy notes. Inspired by traditional dry-hopping technique, WFSI uses premium-quality hop oils to create new flavor profiles without bitter notes. A “hops shandy” can be positioned on the market in different ways ― either plain, as an authentic premium alternative or as an original drink from the club scene. A choice of lime, grapefruit and black currant creates interesting new fruit options. The consumer can also choose from standard or non-alcoholic versions.
Cider: unfiltered, refreshing, different
To generate new impetus on the market for alcoholic flavored beverages, WFSI took the idea of unfiltered flavored beer concepts and transferred it to cider, thus creating a brand new kind of refreshment for adults. Tangy cider drinks with hints of popular citrus flavors like lemon and grapefruit contain 5% fruit juice and 2% alcohol. They are fruitier and less sweet than classic cider beverages, making them an attractive alternative to flavored beers.
Botanicals: fruity refreshment with a spicy and aromatic note
Carbonated soft drinks are the second-largest beverage category after water. The market is largely saturated, however, which means new inspiration is needed. At SIAL, WFSI is presenting a new concept which incorporates popular flavors while also creating buzz with unexpected flavor accents. The Carbotanicals which WFSI has developed with popular kinds of fruit will draw in new customers, and these drinks also offer a pleasant surprise with a spicy-aromatic hint that comes from natural extracts of well-known kinds of herbs. Trade-fair visitors are welcome to come to the booth in Paris and try an elegantly-balanced combination of red berries with basil.
Fruit & veggie: juicy, fruity, refreshing
Eating vegetables of all kinds is more popular than ever, and it corresponds to people's desire for a healthy lifestyle. This is the perfect market opportunity for juices and still drinks with an added touch of vegetables. In response to the current demand for health and wellness products, WFSI's portfolio includes fruit&veggie still drinks such as orange-pumpkin-ginger or beet-strawberry. They contain a harmonious blend of fruit and vegetable juices and are also available as a low-calorie option with steviol glycosides. At SIAL, those who like their drinks "juicier" can turn to WFSI's concepts with a high juice content, including beverages with 50% each fruit and vegetable juices, products enhanced with blossoms, or not-from-concentrate (NFC) juices.
A wide range of product developments
As ever, visitors can experience a number of other WFSI product developments at the trade show. In addition to all of the concepts mentioned above, the selection ranges from current trendsetters such as superfruit juices and Fassbrause as well as classics like premium citrus sodas with juice, energy drinks and malt beverages. Furthermore, WFSI offers innovative solutions like coloring foodstuffs to replace colorants that have E-numbers, and beverages with alternative sweeteners such as steviol glycosides.
Visit WFSI at SIAL 2016: Halle 5C, Booth 5C E206
About WILD Flavors & Specialty Ingredients
ADM’s WILD Flavors & Specialty Ingredients business unit, or WFSI, offers a comprehensive portfolio of ingredients to help customers deliver products that address taste, texture, nutrition and function. That portfolio also includes a wide range of proteins, lecithins, colors and flavors, edible beans and related ingredients, hydrocolloids, polyols, soluble fiber products and other ingredients.
For more than a century, the people of Archer Daniels Midland Company (NYSE: ADM) have transformed crops into products that serve the vital needs of a growing world. Today, we’re one of the world’s largest agricultural processors and food ingredient providers, with more than 32,300 employees serving customers in more than 160 countries. With a global value chain that includes 428 crop procurement locations, 280 ingredient manufacturing facilities, 39 innovation centers and the world’s premier crop transportation network, we connect the harvest to the home, making products for food, animal feed, industrial and energy uses. Learn more at www.adm.com.
Publik. Agentur für Kommunikation GmbH
Caption: Hop oils give WFSI's beer mix drinks the popular nature of craft beers without a bitter taste.
Source: WFSI/Fotolia (may be reprinted for free if source is cited)
1 Mintel GNPD, 2016