WILD Flavors and Specialty Ingredients -

Trend concepts for tea beverages

Zug (Switzerland)/Frankfurt, November 19, 2013. Consumer demand for ready-to-drink (RTD) tea is rising. Manufacturers can build on WILD Flavors and Specialty Ingredients’ premium concepts to guide and strengthen their market presence in this sector, now growing in Europe. Visitors to FIE will find both classic concepts based on tea extracts and infusions, as well as innovations featuring brewed tea.

RTD teas rank among the most popular soft drinks in Europe. The market research institute Canadean anticipates that in 2013, the category will grow by 5.4% in Europe in comparison to the previous year. Recent trends have emphasized natural and top quality products.

New levels of quality and flavor
WILD Flavors and Specialty Ingredients is a specialist in tea trends, and at FIE, it is highlighting new ingredients with brewed tea. This permits manufacturers to create premium quality tea drinks. The production process is extremely gentle so that all of the tea's highly volatile components are maintained. The quality and flavor can be compared to a freshly steeped cup of tea made at home.

Product origin can be declared
Another advantage the tea offers is that WILD Flavors and Specialty Ingredients customers can label these products using the words "with brewed tea" and declare the origin of the tea varietal (such as Ceylon) on the label. The tea concepts are produced naturally and contain no preservatives, colors, artificial sweeteners or flavors. This allows manufacturers to satisfy the trend towards natural products.

A multifaceted portfolio
WILD Flavors and Specialty Ingredients’ product portfolio includes the full range of tea varietals. Those who prefer the pure taste of brewed tea may choose from classic tea drinks made of Ceylon, green tea and white tea. WILD Flavors and Specialty Ingredients offers these options as a liquid concentrate or as a dried powder. Manufacturers also have the possibility of combining premium teas with numerous flavors such as fruity mango or refreshing mint. At FIE, WILD Flavors and Specialty Ingredients is presenting one of its options, a blend of Ceylon tea with a hint of fruity mango. Interesting flavor options enable manufacturers to create new methods for growth and breathe new life into the market. WILD Flavors and Specialty Ingredients’ portfolio is rounded out by classic solutions featuring tea extracts and tea infusions.


WILD Flavors and Specialty Ingredients
Arne Gätje
Rudolf-Wild-Str. 107-115
D-69214 Heidelberg-Eppelheim
Phone: +49 6221 799 9488
Fax: +49 6221 799 860

E-Mail: arne.gaetje@wild.de
Website: www.wild.de

Publik. Agentur für Kommunikation GmbH
Dr. Antje Louis, Nicole Kröll
Rheinuferstr. 9 
D-67061 Ludwigshafen
Phone: +49 621 96 36 00 39
Fax: +49 621 96 36 00 50
E-Mail: n.kroell@agentur-publik.de
Website: www.agentur-publik.de

Caption: No limit to the options available: manufacturers can blend premium tea varietals with mango or mint flavors.
Source: WILD/Fotolia (may be reprinted for free if source is cited)