WILD Flavors and Specialty Ingredients-

New natural shades of colors

Zug (Switzerland)/Frankfurt, November 19, 2013. In Frankfurt, WILD Flavors and Specialty Ingredients is presenting its extensive portfolio of colors from natural sources and coloring foodstuffs: the Colors from Nature® range. Manufacturers can choose from the full spectrum of colors ? yellow, orange, red, purple, green or blue ? to create appealing products which reflect the trend towards natural ingredients.

The demand for naturally colored products is significant: according to the market research institute Mintel, 69% of the new products launched on the international beverage industry between 2010 and 2012 used colors from natural sources. Yellow, orange and red are particular favorites in juice enhanced beverages around the world. The trend towards naturalness goes hand-in-hand with rising consumer interest in clean label products. With its Colors from Nature® product portfolio, WILD Flavors and Specialty Ingredients offers manufacturers a wide selection of coloring foodstuffs and colors from natural sources – both for foods and for beverages.

Yellow from a natural source
Yellow soft drinks and foods are in high demand among consumers. WILD Flavors and Specialty Ingredients allows manufacturers to select the ideal shade of yellow from the range of colors from natural sources and coloring foodstuffs. For example, WILD Flavors and Specialty Ingredients uses safflower to obtain a coloring foodstuff which yields a clear, bright yellow. It can be used in all beverage applications which call for a yellow tint. When it comes to colors from natural sources, WILD Flavors and Specialty Ingredients offers yellow beta carotene from the fungus blakeslea trispora. WILD Flavors and Specialty Ingredients markets it as an emulsion, meaning it is highly stable and easy to use.

Shades of orange are “en vogue”
Orange and other fruits with an orange hue rank among the most popular flavors in foods and drinks. These include products which taste of orange, mango and tropical fruits. WILD Flavors and Specialty Ingredients has augmented its coloring foodstuffs portfolio with clear orange blends, in varying shades, which perfectly reflect the flavor of the respective product. The blends can be used in a broad range of food and drink applications: ice cream, fruit gums, hard caramels and coated tablets as well as still drinks, juice enhanced soft drinks, multivitamin and ACE drinks. Manufacturers can use the products as coloring foodstuffs, for example as an alternative to paprika, to meet the growing consumer demand for clean-label products.

Manufacturers who want a shade of orange from a natural source can choose from options in WILD Flavors and Specialty Ingredients’ portfolio such as naturally sourced beta carotene or paprika extract.

Customized shades of red
Red is also a very popular color in foods and beverages. WILD Flavors and Specialty Ingredients has expanded the nuances of red in its palette by including new alternatives from a natural source. This enables manufacturers to offer different tones which range from strawberry and cherry to deep red. The product range now includes a red derived from the purple sweet potato, creating a reddish-pink. Every tint is available both as a coloring foodstuff and as a color from natural sources. The coloring foodstuffs are based on black carrot, elderberry or red radish. These colors are used in carbonated soft drinks and still drinks as well as confectionery products such as hard caramels, fruit gums and coated tablets. The broad spectrum of shades makes it possible to complement countless different flavors.

New alternatives to carmine
Manufacturers often want alternatives to carmine: among other things, this permits them to offer fully vegetarian products. Alternative colors are also in demand in regions where many kosher or halal foods are consumed. WILD Flavors and Specialty Ingredients’ product range now features something new: coloring foodstuffs and colors from natural sources as an alternative to carmine for foods and beverage. The coloring foodstuffs are derived from fruits and vegetables, while anthocyanin serves as the basis for colors from a natural source. The products cover a range of shades from orange and red all the way to pink and purple.

Green and blue in food
WILD Flavors and Specialty Ingredients has developed a natural source for green and blue colors through the use of microalgae spirulina. These shades can be used separately or in conjunction with other coloring foodstuffs. When applied individually, they create a shade of blue which can resemble the color of a blueberry or a plum, depending on the dosage. Combining the color with safflower yields a luminous green which can be modified to produce a variety of hues ranging from a green apple or pear to a gooseberry. Purple shades are an option as well. As a coloring foodstuff, spirulina offers the possibility of generating products in a wide range of attractive shades. This gives manufacturers the option of offering different taste options and satisfying a range of consumer preferences while creating appetizing clean-label products. The coloring foodstuff is ideal for use in numerous food applications, such as hard and soft caramels, fruit gums or (coated) tablets.


WILD Flavors and Specialty Ingredients
Arne Gätje
Rudolf-Wild-Str. 107-115
D-69214 Heidelberg-Eppelheim
Phone: +49 6221 799 9488
Fax: +49 6221 799 860

E-Mail: arne.gaetje@wild.de
Website: www.wild.de

Publik. Agentur für Kommunikation GmbH
Dr. Antje Louis, Nicole Kröll
Rheinuferstr. 9 
D-67061 Ludwigshafen
Phone: +49 621 96 36 00 39
Fax: +49 621 96 36 00 50
E-Mail: n.kroell@agentur-publik.de
Website: www.agentur-publik.de

Caption: WILD Flavors and Specialty Ingredients covers the entire spectrum of natural colors with shades from red to yellow for beverages along with natural greens and blues for foods.
Source: WILD/Fotolia (may be reprinted for free if source is cited)