WILD Flavors and Specialty Ingredients -

A wide range of flavors guaranteed

Zug (Switzerland)/Frankfurt, November 19, 2013. WILD Flavors and Specialty Ingredients is an expert when it comes to excellent flavor and great taste. At FIE, the company is presenting new flavor concepts that highlight ginger and bitters along with refreshing mint ingredients. In these concepts, manufacturers can select different nuances which are perfectly suited in a wide range of product applications.

In Europe, there is greater demand than ever for foods and drinks with new and unusual flavors. At FIE, WILD Flavors and Specialty Ingredients will showcase innovative flavor creations ranging from fruity to spicy to refreshing. These products give manufacturers ways to satisfy the needs of their target groups by providing new flavors.

Bitter is in
Bitter flavors are very popular among consumers. According to Gfk ConsumerScan, in 2012 the sector of bitter drinks in Germany grew 4.8% versus the previous year ? no small feat on the saturated market of carbonated soft drinks. Products with a bitter flavor are a welcome alternative especially for adult consumers who find classic soft drinks too sweet. As a trendsetter, WILD Flavors and Specialty Ingredients offers a portfolio with new beverage flavors which are ideal for everything from carbonated soft drinks and adult soft drinks to near-water products or still drinks. With its portfolio of tart and bitter notes, WILD Flavors and Specialty Ingredients gives manufacturers an extensive selection of flavor nuances. At FIE, customers will see different kinds of bitters: a milder herbal option which can also be blended with peach, a somewhat tarter flavor, and an extract for classically strong bitter notes. With its years of expertise in the field of extraction, WILD Flavors and Specialty Ingredients is able to offer a wide portfolio of flavors. Manufacturers can choose between natural flavors and other options.

Touches of natural ginger
Ginger is another flavor note growing in demand. In the soft drink sector, the number of new product launches that contain elements of ginger has tripled in recent years. WILD Flavors and Specialty Ingredients is responding to this trend with its product portfolio of varying ginger flavors and extracts that feature different degrees of heat and flavor notes – from fresh ginger to earthier notes as well as products with a hint of citrus. These flavors can be used in carbonated soft drinks, near-waters and still drinks. Each concept can be customized to manufacturers' specifications and declared on the product label as natural ginger flavor or natural flavor.

Refreshing mint
WILD Flavors and Specialty Ingredients offers refreshment with its innovative mint ingredients. At FIE, the great taste expert will present mint concepts for beverages, chewing gums and chocolate. With the acquisition of A.M. Todd, one of the world's leading producers of natural mint ingredients, WILD Flavors and Specialty Ingredients now offers a wide range of natural ingredients with mint.

New product ideas for beverages include WILD Flavors and Specialty Ingredients’ combinations of mint and fruit flavors such as orange, strawberry or banana. When it comes to chocolate, WILD Flavors and Specialty Ingredients is focusing on natural mint options for the growth market surrounding chocolate with fillings. Manufacturers have the choice of fruity mint with a hint of orange, creamy mint and peppermint. These products are also ideal as coatings for cookies and cakes. Like all of WILD Flavors and Specialty Ingredients’ innovations, they promise an intense and exciting taste sensation.


WILD Flavors and Specialty Ingredients
Arne Gätje
Rudolf-Wild-Str. 107-115
D-69214 Heidelberg-Eppelheim
Phone: +49 6221 799 9488
Fax: +49 6221 799 860

E-Mail: arne.gaetje@wild.de
Website: www.wild.de

Publik. Agentur für Kommunikation GmbH
Dr. Antje Louis, Nicole Kröll
Rheinuferstr. 9 
D-67061 Ludwigshafen
Phone: +49 621 96 36 00 39
Fax: +49 621 96 36 00 50
E-Mail: n.kroell@agentur-publik.de
Website: www.agentur-publik.de

Caption: WILD Flavors and Specialty Ingredients’ innovative mint ingredients offer consumers refreshment in everything from beverages to chewing gum or chocolate.
Source: WILD/Fotolia (may be reprinted for free if source is cited)