WILD Flavors and Specialty Ingredients expands its tea portfolio

Achieving new levels of quality and flavor

Heidelberg-Eppelheim, August 6, 2013 – Tea is in vogue, and especially premium natural beverages with authentic flavor are in demand. WILD Flavors and Specialty Ingredients has now developed solutions featuring brewed teas in addition to its classic concepts based on tea extracts and infusions. As a result, new levels of quality and flavor are now possible.

Ready to drink teas rank among the most popular soft drinks in Europe. According to data by the market research company Canadean, in 2012 the sector comprised 4.3 million liters, including a 5% share of all soft drinks consumed in Europe. This translates into year on year growth rates of 2.5%. Recently, development trends have emphasized natural and premium quality products.

Brewed tea for the ultimate enjoyment
WILD Flavors and Specialty Ingredients’ portfolio has now expanded, to incorporate concepts featuring brewed tea. This development permits manufacturers to market top quality tea. "The production process is especially mild so that all of the tea's volatile components are completely preserved," explains Harry Nugroho, Product Management Extracts at WILD Flavors and Specialty Ingredients Berlin. "It can be compared to the tea we steep at home."

Varietals can be listed by origin
Manufacturers can label these WILD Flavors and Specialty Ingredients products as brewed tea and list the origin of the specific varietal by name, such as Ceylon tea from Sri Lanka or Chun Mee green tea. The gentle processing gives the brewed teas a light opalescence which shows how natural the product is. This is what provides the tea with its remarkable flavor.

Something new – freshly brewed tea
WILD Flavors and Specialty Ingredients has developed a concept that can be labeled as “freshly brewed tea”, for manufacturers who want a product that has an even greater premium quality. It is completely processed within 48 hours – from the steeping process to filling. WILD Flavors and Specialty Ingredients produces the ingredients at its production site in Berlin, and to preserve the freshness of the final product, this new development focuses on the German market. The company is the only supplier in Germany to offer these premium tea concepts.

The entire range of tea varietals
The WILD Flavors and Specialty Ingredients portfolio comprises the complete spectrum of tea varietals. In addition to classics such as black and green tea, the product palette also includes white tea, rooibos and the exotic maté. WILD Flavors and Specialty Ingredients provides these flavors both as a liquid concentrate as well as in a dried powder form.

No matter what kind of tea base, there are several different options in terms of adding the right fruit or spice notes. This gives manufacturers a choice: WILD Flavors and Specialty Ingredients offers customized consultation and develops flavorings which are a perfect match for the sensory properties of each kind of tea. Thanks to its competence in the field, WILD Flavors and Specialty Ingredients is the ideal partner for supplying all of the compounds needed to make everything from classic iced tea based on extracts and infusions to solutions with brewed tea.

 

About WILD Flavors and Specialty Ingredients

WILD Flavors and Specialty Ingredients is headquartered in Zug, Switzerland, and is one of the world’s leading suppliers of natural ingredients to the food and beverage industry. Its management offices with production sites are located in Heidelberg-Eppelheim, Germany (WILD Flavors and Specialty Ingredients) and Erlanger, Kentucky, USA (WILD Flavors and Specialty Ingredients). Thirteen further production sites are located in Europe, USA, Canada, China, Japan, India and Dubai.

The WILD Flavors and Specialty Ingredients product portfolio includes full flavor and ingredient solutions, known as flavor systems, fruit juice concentrates and blends as well as further food and beverage ingredients such as natural flavors and extracts, mint oils and flavors, colors from natural sources, sweetening systems, seasonings, specialty ingredients, taste modifiers, and fermentation technologies. WILD Flavors and Specialty Ingredients provides the global beverage and dairy market as well as the baked-good, confectionery and ice cream industry with its products. In the USA and Canada, WILD Flavors and Specialty Ingredients is a supplier for the cereals, snacks, and processed food markets as well.

 

Heidelberg-Eppelheim, August 6, 2013.

 

Contact

WILD Flavors and Specialty Ingredients
Arne Gätje
Rudolf-Wild-Str. 107-115
D-69214 Heidelberg-Eppelheim
Phone: +49 6221 799 9488
Fax: +49 6221 799 860

E-Mail: arne.gaetje@wild.de
Website: www.wildflavors.com

Publik. Agentur für Kommunikation GmbH
Dr. Antje Louis, Carola Ronellenfitsch
Rheinuferstr. 9
D-67061 Ludwigshafen
Phone: +49 621 96 36 00 32
Fax: +49 621 96 36 00 50
E-Mail: c.ronellenfitsch@agentur-publik.de
Website: www.agentur-publik.de