WILD Flavors and Specialty Ingredients expands its portfolio of ingredients - New flavor sensations with ginger

Zug (Switzerland), Heidelberg-Eppelheim, February 21, 2014. Ginger is a growing trend and very versatile for food and beverage concepts. Currently, WILD Flavors and Specialty Ingredients has developed new concepts based on a unique ginger preparation. The ingredient comes directly from fresh ginger and therefore keeps the authentic taste intact. The preparation can be used in beverages and confectionery products.

Ginger flavored foods are becoming increasingly popular throughout Europe. According to data of the market research institute, Innova, of 2014, the number of ginger products is growing rapidly, especially in the category of beverages.  The number of beverages featuring a ginger note, a total of 132, has nearly doubled in 2013 compared with the previous year.

Consumers are showing greater interest in exotic – in many cases Asian – foods and beverages, which are ideally suited by ginger. The advantages of ginger include that it is still regarded as an exotic ingredient, while being successfully established on the market. Thus, consumers are already familiar with the spicy product, but nevertheless perceive new applications as innovative taste experience.

Authentic taste
The unique aspect of WILD Flavors and Specialty Ingredients’ new ginger preparation is that it is directly obtained from fresh ginger, so all of its typical attributes are preserved. This keeps the authentic ginger taste intact – its multifaceted aroma, the nuanced interplay of characteristic aroma compounds, its full body and most importantly, the spicy aftertaste.

Thanks to this new technology, the resulting products clearly distinguish WILD Flavors and Specialty Ingredients’ ginger concepts from other manufacturers of dried raw materials. An important aspect is standardization. WILD Flavors and Specialty Ingredients is able to regulate the production of these ingredients so that the intensity of ginger's heat is maintained at a constant level. The company's portfolio not only includes ginger preparations, but also natural ginger flavors as well as extracts. WILD Flavors and Specialty Ingredients offers its ginger products in liquid form or as a spray-dried powder, depending on the application.

A fruity spicy kick for beverages
WILD Flavors and Specialty Ingredients’ ginger ingredients are suitable for application in nearly all beverage categories. The spicy note combines well with still drinks and tea products, as well as with carbonated soft drinks. Additionally, beer mix drinks and energy drinks get that special something with the ginger flavors.

One promising product concept is the citrus-ginger flavor, for example: the refreshing tang of citrus paired with the gentle spice of ginger produces a sensation that is both fruity and hot and that surely hits the tastebuds of consumers.

Sweet things with a hint of heat
The new ginger preparation can also be used in sweet applications such as confectionery products and ice cream. The premium ginger compositions are especially good in fruit gums and hard caramels. With the sweet and spicy elements, numerous new product ideas are possible in this innovative segment.

Through its decades of experience in supplying the food and beverage industry with natural ingredients, WILD Flavors and Specialty Ingredients is the ideal partner for these trend products.

About WILD Flavors and Specialty Ingredients
WILD Flavors and Specialty Ingredients is headquartered in Zug, Switzerland, and is one of the world’s leading suppliers of natural ingredients to the food and beverage industry. In addition to its main management office in Zug, subsidiaries with major production sites are located in Heidelberg-Eppelheim, Germany (WILD Flavors and Specialty Ingredients) and Erlanger, Kentucky, USA (WILD Flavors and Specialty Ingredients). 14 further production sites are situated in Europe, USA, Canada, China, Japan, India and Dubai.

The WILD Flavors and Specialty Ingredients product portfolio includes full flavor and ingredient solutions, known as flavor systems, fruit juice concentrates and blends as well as other food and beverage ingredients: natural flavors and extracts, mint oils and flavors, colors from natural sources, sweetening systems, seasonings and specialty ingredients such as taste modifiers. Fermentation technologies complete the portfolio.


WILD Flavors and Specialty Ingredients
Arne Gätje
Rudolf-Wild-Str. 107-115
D-69214 Heidelberg-Eppelheim
Tel.: +49 6221 799 9488
Fax: +49 6221 799 860

E-Mail: arne.gaetje@wild.de
Website: www.wildflavors.com

Publik. Agentur für Kommunikation GmbH
Dr. Antje Louis, Nicole Kröll
Rheinuferstr. 9 
D-67061 Ludwigshafen
Tel.: +49 621 96 36 00 39
Fax: +49 621 96 36 00 50
E-Mail: n.kroell@agentur-publik.de
Website: www.agentur-publik.de

Caption: Something new in WILD Flavors and Specialty Ingredients’ portfolio: a natural ginger preparation for beverages.
It features notes ranging from fruity to spicy.
Source: WILD/Fotolia (may be reprinted for free if source is cited)