WILD Flavors and Specialty Ingredients backs trends - Innovative concepts for beer mixes and malt beverages

Zug (Switzerland), Heidelberg-Eppelheim, 24 March 2014. "Lime-Guaraná-Açai" is a new concept WILD Flavors and Specialty Ingredients has developed to provide further stimulus in the market of beer mixes. WILD Flavors and Specialty Ingredients, the ingredients specialist, also offers breweries and manufacturers of non-alcoholic drinks interesting methods for expanding their portfolio of malt beverages. Whether customers enjoy their drinks pure, with high or low malt content, or mixed with fruit flavor or juice, WILD Flavors and Specialty Ingredients has just the right compounds and ingredients in its portfolio.

Beer mixes continue to meet the beverage trend of “in vogue”. According to figures of the GfK Consumer Scan, growth drivers in this segment are still experiencing new kinds of taste experiences and non-alcoholic varieties. "Currently innovative flavors are especially in demand with beer mixes. Options with exotic fruits, new cocktail and citrus varieties offer manufacturers the opportunity to appeal to younger consumers and generate further growth," says Tanja Krüger, Senior Product Manager at WILD Flavors and Specialty Ingredients. In keeping with this trend, WILD Flavors and Specialty Ingredients has developed the new concept of “Lime-Guaraná-Açai”; a combination of lime juice, guaraná extract and flavors satisfy the consumers’ palate with its new fruity-fresh taste.

The good-mood beer mix
With an innovative concept and the addition of guaraná extract, WILD Flavors and Specialty Ingredients is forging a link between beer mixes and energy drinks, another growth category. The ingredients specialist offers breweries and beverage manufacturers the opportunity to reach new target groups: “Lime-Guaraná-Açai” provides refreshment for long nights of partying, watching evening football games or entertaining at a barbecue. WILD Flavors and Specialty Ingredients’ new product appeals to the younger, trend-conscious target group - female consumers - as well as classic fans of energy drinks," says Tanja Krüger. Also, the fact that guaraná drinks are the most popular refreshment drinks in Brazil, ranking even ahead of cola, opens outstanding international marketing opportunities.

Custom-made for every beer base
In addition to classic Radlers with lemon, the WILD Flavors and Specialty Ingredients beer mix portfolio also includes new varieties with orange or pink grapefruit that are appealing for the unique taste profiles provided. Cocktail concepts that are well known in the bar and club scene also bring invigoration to the segment. For example, WILD Flavors and Specialty Ingredients has Caipirinha, Piña Colada, Mango Mojito and Hugo, based on elderflower and mint, in its portfolio. The Great Taste expert also offers products with peach and herbal flavors that work well for wheat beer. Product ideas with green and red apple complete WILD Flavors and Specialty Ingredients’ comprehensive portfolio.

Growing target groups of health-conscious consumers, athletes and motorists are increasingly asking for non-alcoholic beer mixes. With a wide variety of product concepts from WILD Flavors and Specialty Ingredients, manufacturers can reach new consumers with their brand.

Non-alcoholic alternatives based on malt
WILD Flavors and Specialty Ingredients also has a broad portfolio of non-alcoholic drinks that are based on malt. The ingredients specialist adapts each flavor and hops profile to a specific region and customer preference. Malt products in Europe, for example, differ greatly from those in the Middle East. In the Middle East, they are alternatives to beer, generally sweeter and have a stronger amount of malt.

WILD Flavors and Specialty Ingredients concepts are based on natural ingredients that promote the healthy image of malt. With a wide variety of natural fruit flavors and colors specifically coordinated with touches of malt, these concepts make the widest range of beverage categories a reality. Malt compounds are also suitable for use in ice cream and hard caramels.

WILD Flavors and Specialty Ingredients recently expanded its portfolio by adding dark varieties with a higher percentage of malt. “The products deliver an authentic malt taste coupled with natural malt sweetness, and can be combined with various other flavors,” says Malte Pietsch, Director of Product Management Ingredients at WILD Flavors and Specialty Ingredients. “For example, for a new taste experience, a mixture with chocolate, vanilla or coffee flavors is conceivable, but the dark varieties also go well with fruit flavors.”

Malt raw materials from WILD Flavors and Specialty Ingredients allow non-alcoholic manufacturers the advantage of not requiring any special technologies or bottling facilities. In addition, customers profit from the decades-long experience of WILD Flavors and Specialty Ingredients in application, marketing and technical support.

Contact:

WILD Flavors and Specialty Ingredients
Arne Gätje
Rudolf-Wild-Str. 107-115
D-69214 Heidelberg-Eppelheim
Tel.: +49 6221 799 9488
Fax: +49 6221 799 860

E-Mail: arne.gaetje@wild.de
Website: www.wildflavors.com

Publik. Agentur für Kommunikation GmbH
Dr. Antje Louis, Nicole Kröll
Rheinuferstr. 9 
D-67061 Ludwigshafen
Tel.: +49 621 96 36 00 39
Fax: +49 621 96 36 00 50
E-Mail: n.kroell@agentur-publik.de
Website: www.agentur-publik.de

Image caption: The new WILD Flavors and Specialty Ingredients concept “Lime-Guaraná-Açai” for beer mixes is a satisfying solution with a new fruity-fresh taste that appeals especially to young, trend-conscious consumers.
Image source: WILD Flavors and Specialty Ingredients (reprints free of charge if source is cited)