WILD Flavors and Specialty Ingredients at the Gulfood 2012

Spotlight on Stevia

Dubai At the major food trade show in Dubai, WILD Flavors and Specialty Ingredients highlights its broad portfolio of sweeteners from natural sources, with the main focus on the calorie-free sweetener stevia. WILD Flavors and Specialty Ingredients’ Sunwin Stevia™ brand offers food and beverage manufacturers turnkey solutions. WILD Flavors and Specialty Ingredients also presents sweetening alternatives using the natural fruit sweetener Fruit Up®. Fruit Up® is now available as a tabletop sweetener.

The EU approval on stevia has just been granted in November of 2011 and is expected to have new implications and opportunities for the Middle East market. Therefore, in Dubai, WILD Flavors and Specialty Ingredients focuses on its wide Sunwin Stevia™ portfolio.

Product options with stevia

Sunwin Stevia™, manufactured by Sunwin International (US OTCBB:SUWN), combined with WILD Flavors and Specialty Ingredients’ “Taste Optimization Technology” provides turnkey solutions for a wide range of foods and beverages. The “Taste Optimization Technology” eliminates the characteristic licorice nuance and partly bitter aftertaste of stevia. With Sunwin Stevia™, manufacturers can create delicious tasting, naturally sweetened products for the Middle East market, ranging from malt beverages, carbonated soft drinks and still drinks to nectars. According to customer requirements and specifications, WILD Flavors and Specialty Ingredients develops calorie-reduced, low-calorie as well as calorie-free varieties.

Fruit Up® meets Sunwin Stevia™

Fruit Up®, the natural fruit sweetener by WILD Flavors and Specialty Ingredients, is ideal for combining with Sunwin Stevia™. Fruit Up® is made exclusively from fruit in a purely physical production process that uses no additives. The innovative, premium sweetener “Sunwin Stevia™ plus Fruit Up®” gives products a clear added value and an excellent taste. This combination allows for drink concepts with fewer calories targeting the ever-growing market of health-conscious consumers. In addition, both stevia and Fruit Up® fulfill consumer demand for natural ingredients. As such, both sweeteners are a sound alternative to conventional sugar.

Also at the trade fair stand, WILD Flavors and Specialty Ingredients demonstrates the natural fruit sweetener, Fruit Up®, as a liquid tabletop sweetener. Whether sweetening hot or cold drinks, or using in cooking and baking, Fruit Up® has a vast range of applications.


Dubai, February 20, 2012



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