WILD Flavors and Specialty Ingredients at SIAL 2014

Focusing on naturalness 

At this year’s SIAL, WILD Flavors and Specialty Ingredients will present ideas which satisfy consumer demands for natural products while also offering additional opportunities for growth. The portfolio at the trade fair includes concepts for energy drinks, ready-to-drink (RTD) teas, soft drinks, beverages with malt, mixed beers and drinks with juice as well as new flavors for confectionery products in the food sector. All of these products can be adapted to regional and local preferences.

Driving growth forward among energy drinks and tea
Energy drinks are developing a wider appeal and attracting more and more target markets. WILD Flavors and Specialty Ingredients is a leading international supplier of ingredients for these popular beverages. At SIAL, the company will present established classics in the Energy Plus Juice sector as well as new opportunities for remarkable taste sensations in this steadily growing segment. WILD Flavors and Specialty Ingredients is also stirring things up with RTD teas: it will share its refreshing options, such as teas with a hint of mint and premium tea concepts featuring freshly brewed teas.

Winning ideas for CSD, malt drinks and beer-mix drinks
In addition to its classics for soft drinks, malt beverages and beer-mix drinks, WILD Flavors and Specialty Ingredients’ portfolio features new creations with a winning flavor and purely natural ingredients. Sunwin SteviaTM is an intelligent solution that the Great Taste Expert developed to lower the calorie content of beverages naturally.

Fruity enjoyment
One highlight of WILD Flavors and Specialty Ingredients’ current product palette is ideas for beverages with fruit, including seasonal drinks and cocktail options. WILD Flavors and Specialty Ingredients is the industry’s premier partner for both still drinks and juices. Another popular option in the portfolio is concepts for beverages with a distinctive mouthfeel: these are especially popular in the Middle East and Africa.

New flavors for confectionery
Last but not least, WILD Flavors and Specialty Ingredients is presenting innovations for food applications at SIAL 2014. The company will be displaying its fruity flavors for the confectionery and baked goods industries: the Ingredients Expert’s new raspberry product range, for example, is a selection of natural raspberry flavors which have the authentic sensory profile of the fresh fruit in nuances ranging from floral to jammy. Other treats in the portfolio included wafers with flavored milk cream filling as well as a blend of fruit and cream for hard candies. All of the flavors are halal.

In Paris, visitors to the trade fair will experience WILD Flavors and Specialty Ingredients’ wide ranging palette of compelling flavors and colors first hand. The company has decades of experience in the fields of colors and flavors. Thanks to ongoing research and development, WILD Flavors and Specialty Ingredients is a reliable partner and stays on the cutting edge when it comes to new trends and product options.

Visit WILD Flavors and Specialty Ingredients at SIAL 2014: Hall 5B, Booth G 031



WILD Flavors and Specialty Ingredients
Arne Gätje
Rudolf-Wild-Str. 107-115
D-69214 Heidelberg-Eppelheim
Tel.: +49 6221 799 9488
Fax: +49 6221 799 860

E-Mail: arne.gaetje@wild.de
Website: www.wildflavors.com

Publik. Agentur für Kommunikation GmbH
Dr. Antje Louis, Nicole Kröll
Rheinuferstr. 9 
D-67061 Ludwigshafen
Tel.: +49 621 96 36 00 39
Fax: +49 621 96 36 00 50
E-Mail: n.kroell@agentur-publik.de
Website: www.agentur-publik.de

Caption: Focusing on naturalness: at SIAL, WILD Flavors and Specialty Ingredients will be presenting its wide-ranging portfolio and creative ideas for foods and beverages.
Source: WILD/Fotolia (may be reprinted for free if source is cited)