WILD Flavors and Specialty Ingredients at SIAL 2014:

Innovative ideas for all tastes

At this year’s SIAL, WILD Flavors and Specialty Ingredients is presenting creative trend concepts for carbonated soft drinks, malt drinks, and fermented products. The focus is on naturalness and outstanding flavor with the target of catering for growth on the customer’s side.

At sales of 48.6 billion liters, carbonated soft drinks make up Europe's largest beverage sector other than water, according to the 2014 forecast from the market research institute Canadean. The market is making major strides forward in the Middle East and Africa as well: in these growth markets, carbonated soft drinks comprise a sales volume of 31.3 billion liters, yielding a growth rate of 6% versus the previous year.

A broad product portfolio for beverages
At SIAL, WILD Flavors and Specialty Ingredients will be sharing an extensive portfolio of non-alcoholic products. The palette includes natural options, premium concepts and low-calorie products for the European market as well as intense flavors and popular fruits for the growth markets in the Middle East and Africa.

Clean label in demand
Consumers in Europe want foods which are as natural as possible and have short and clear lists of ingredients. As a result, WILD Flavors and Specialty Ingredients is presenting appropriate kinds of product concepts with innovative flavor, which make it possible to create a clean label in the finished product. WILD Flavors and Specialty Ingredients’ new patent-pending process offers a unique taste profile and completely dispenses with the need for additives. This once again solidifies the company's position as an innovative leader.

Excellent taste adapted to regional preferences
WILD Flavors and Specialty Ingredients is a competent specialist when it comes to great taste, and at the trade fair in Paris it is presenting concepts for carbonated soft drinks which highlight intense flavors to satisfy regional and local specifications. These product ideas contain popular fruits which are well-loved classics in the Middle East and Africa, such as aromatic pineapple and fruity mango, and are being entirely customized to regional parameters. WILD Flavors and Specialty Ingredients caters to individual taste favorites of consumers, even with regard to the sweetness level. The portfolio contains creative concepts with different juice contents – everything from classic products all the way to premium options.

An eye on calories for a well balanced and healthy nutrition
Consumers are more and more focusing on foods with a low calorie count which contribute to a balanced diet. At SIAL, WILD Flavors and Specialty Ingredients is showing beverage concepts that satisfy this demand, such as products sweetened with Sunwin SteviaTM, an alternative from natural sources. This sweetening option can be used in numerous applications such as still drinks, non-alcoholic soft drinks or nectars.

With Fruit Up®. WILD Flavors and Specialty Ingredients has another sweetening option in its portfolio. This natural sweetener consists of 100% fruit, making it a sensible choice – be it as single sweetener in beverages or in combination with Sunwin SteviaTM for calorie-reduced products.

Alternative taste adventure with malt drinks
The sector of non-alcoholic beverages with malt is continuing to grow, and their tart flavor appeals to the palate of many adults. The target group in Europe mainly consists of consumers who prefer drinks that are not as sweet, while in the Middle East, the focus is more on the healthy image of the products and where there is greater demand for more sugary products with an intensive malt note. WILD Flavors and Specialty Ingredients’ portfolio features a variety of different malt levels, which are custom-tailored to the varying regional preferences. The company knows the specific markets and is a competent partner concerning product formulation. Its range includes concepts ranging from zero malt to high malt with different base levels.

The Great Taste Expert combines malt's healthy image with other natural ingredients. Manufacturers also have the choice of blending malt's tart taste with the broad WILD Flavors and Specialty Ingredients assortment of natural flavors, which creates new accents. WILD Flavors and Specialty Ingredients is proving its innovational strength in this segment as well: the concept “Dark Malt + Energy” is only one example for the trend towards a fusion of different segments. A top note with vanilla caters for a harmonically enhanced taste. WILD Flavors and Specialty Ingredients’ portfolio has the right flavor compounds and ingredients for every product idea ― for high or low malt contents, pure or flavored.


WILD Flavors and Specialty Ingredients
Arne Gätje
Rudolf-Wild-Str. 107-115
D-69214 Heidelberg-Eppelheim
Tel.: +49 6221 799 9488
Fax: +49 6221 799 860

E-Mail: arne.gaetje@wild.de
Website: www.wildflavors.com

Publik. Agentur für Kommunikation GmbH
Dr. Antje Louis, Katja Wegerich
Rheinuferstr. 9 
D-67061 Ludwigshafen
Tel.: +49 621 96 36 00 42
Fax: +49 621 96 36 00 50
E-Mail: k.wegerich@agentur-publik.de
Website: www.agentur-publik.de

Caption: With its new fermentation technology, WILD Flavors and Specialty Ingredients can offer clean label products which comply with the consumer demand for naturalness.
Source: WILD Flavors and Specialty Ingredients (may be reprinted for free if source is cited)