WILD Flavors and Specialty Ingredients at SIAL 2012

Tea creations with an added value

 

Paris, October 21, 2012 At this year's SIAL, WILD Flavors and Specialty Ingredients is demonstrating its competence in the field of tea beverages: the company is presenting its newest premium products featuring brewed tea in addition to its new “Herbal Mix" blend of extracts. The other top-quality ingredients and compounds in WILD Flavors and Specialty Ingredients’ tea portfolio give manufacturers numerous product options as well.

Tea drinks are the second-largest growth market on the European beverage sector. WILD Flavors and Specialty Ingredients’ new beverage concepts with brewed tea allow manufacturers to create premium products which stand out among classic iced teas, thus providing impetus for further growth. WILD Flavors and Specialty Ingredients uses brewed black Ceylon tea as the basis, a kind of tea grown in the former Ceylon (now Sri Lanka). The claim "with brewed tea" can be used on the labels of these outstanding beverages. Depending on the customer's preference, they are available in classic flavors peach and lemon as well as more unconventional options and combinations. All of these tea beverages contain nothing but natural flavorings. Trade-fair attendees can visit the WILD Flavors and Specialty Ingredients booth and experience the quality and well-balanced flavor for themselves.

Manufacturers can also select one of WILD Flavors and Specialty Ingredients’ products based on tea infusions. To maintain the quality of the tea, WILD Flavors and Specialty Ingredients processes the raw materials for these premium concepts with the utmost of care: a specially developed and gentle brewing procedure preserves the authentic tea flavor.

WILD Flavors and Specialty Ingredients offers customers the entire spectrum they need – not only compounds, but top-quality tea extracts as well. The "Herbal Mix" blend is another new concept WILD Flavors and Specialty Ingredients is presenting in Paris. This tea drink is based on an extract of selected herbs and is available both in its original flavor and in many others. WILD Flavors and Specialty Ingredients can thus respond to any customer demands.

 

Paris, October 21, 2012.

 

Contact:

WILD Flavors and Specialty Ingredients

Arne Gätje

Rudolf-Wild-Str. 107-115   

D-69214 Heidelberg-Eppelheim

Tel.: +49 6221 799 9488

Fax: +49 6221 799 860

E-Mail: arne.gaetje@wild.de

Website: www.wild.de

 

Publik. Agentur für Kommunikation GmbH

Dr. Antje Louis, Carola Ronellenfitsch

Rheinuferstr. 9

D-67061 Ludwigshafen

Tel.: +49 621 96 36 00 32

Fax: +49 621 96 36 00 50

E-Mail: c.ronellenfitsch@agentur-publik.de

Website: www.agentur-publik.de