WILD Flavors and Specialty Ingredients at SIAL 2012

Multifaceted product options with Sunwin Stevia™ sweeteners


Paris, October 21, 2012. One year after the EU-wide approval of steviolglycosides as a sweetener, WILD Flavors and Specialty Ingredients is using this year's SIAL trade fair as a platform to demonstrate its expertise in stevia. Here manufacturers can learn more about the many different ways to use WILD Flavors and Specialty Ingredients’ Sunwin Stevia™ sweeteners.

“Before approval became official, there was a great deal of discussion about the fact that the success of products sweetened with stevia would ultimately depend on how they taste. This is why WILD Flavors and Specialty Ingredients is able to offer manufacturers top-quality stevia extracts with an appealing flavor, thanks to our Taste Optimization Technology," says Silke Ortmann, product manager of sweetener systems at WILD Flavors and Specialty Ingredients. The company's taste-optimizing turnkey solutions are ideal for rounding out the flavor profile in finished products sweetened with stevia.

Tailor-made products

Manufacturers can integrate WILD Flavors and Specialty Ingredients’ Sunwin Stevia™ sweeteners in a variety of different foods and beverages — everything from near waters, tea beverages, carbonated soft drinks or fruit-juice drinks to hard candies, chewing gum or chocolate products. Depending on the customer preference and market demand, WILD Flavors and Specialty Ingredients can develop low- or no-calorie options as well, and thanks to its Taste Optimization Technology, the products will always be delicious. Visitors to WILD Flavors and Specialty Ingredients’ booth at the trade fair can come and taste for themselves.

WILD Flavors and Specialty Ingredients’ Sunwin Stevia™ portfolio includes sweeteners with different levels of Rebaudioside A for tailor-made product concepts. Consequently, each manufacturer can select the sweetener system which best complements its beverages and foods to create the optimal flavor profile.

WILD Flavors and Specialty Ingredients highlights market potential

"It has now been nearly a year since stevia received approval, and we have already worked with our customers and successfully positioned several different products on the market,“ Silke Ortmann says. "Before EU approval came through, we spent years on intense research and development work to explore potential uses for this sweetener. As a result, we acquired wide-ranging knowledge of possible applications and created multi-faceted concepts which will permit manufacturers to focus on stevia's popularity.“ WILD Flavors and Specialty Ingredients anticipates that the trend will continue and other product innovations with stevia sweetener will be marketed as well.

Sunwin Stevia™ and Fruit Up®: a team that has stood the test

One sweetener that can be blended with Sunwin Stevia™ effectively is Fruit Up®, a natural fruit extract WILD Flavors and Specialty Ingredients developed as an alternative to standard sugar-based sweeteners. Combining Sunwin Stevia™ and Fruit Up® is perfect for premium beverages which meet the trend toward naturalness and are naturally low in calories. Furthermore, Sunwin Stevia™ plus Fruit Up® can be used to replace or even completely avoid the use of granulated sugar in product formulations.


Paris, October 21, 2012.



WILD Flavors and Specialty Ingredients

Arne Gätje

Rudolf-Wild-Str. 107-115     

D-69214 Heidelberg-Eppelheim

Tel.: +49 6221 799 9488

Fax: +49 6221 799 860

E-Mail: arne.gaetje@wild.de

Website: www.wild.de


Publik. Agentur für Kommunikation GmbH

Dr. Antje Louis, Carola Ronellenfitsch

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D-67061 Ludwigshafen

Tel.: +49 621 96 36 00 32

Fax: +49 621 96 36 00 50

E-Mail: c.ronellenfitsch@agentur-publik.de

Website: www.agentur-publik.de