WILD Flavors and Specialty Ingredients at Gulfood Manufacturing 2014
Tasty innovations for the juice drinks market
Juiced drinks are growing in the Middle East: people are more and more interested in a healthy and well balanced nutrition. WILD Flavors and Specialty Ingredients is offering corresponding and trendsetting concepts in Dubai to satisfy consumer demands. The great taste-expert is showcasing aromatic juiced drinks as well as classic still drinks, tasty mouthfeel products, blends of milk and juice, compelling fruit & veggie concepts and juiced drinks with a functional add-on. Natural sweeteners and the exclusive agreement with the world’s largest processor of Concord Grape, Welch Food Inc., round out WILD Flavors and Specialty Ingredients’ portfolio at the trade fair.
Variety and value of juiced drinks
Still drinks with milk are very popular in the emerging markets. WILD Flavors and Specialty Ingredients is presenting new Milk & Juice concepts at Gulfood Manufacturing with a convincing fruity taste, a direct response to consumer demands in that beverage segment. The exotic melon mix, for example, combines favored flavors with a special twist and brings new momentum to the market.
Especially in the Middle East and Africa, mouthfeel beverages are the talk of the town: still drinks with full body taste profile, regardless of the juice content. In response to this market specification, WILD Flavors and Specialty Ingredients has created several concepts with different composition and combination for this important category. One example for application within the mouthfeel range is the new blend of apple, strawberry and banana, that WILD Flavors and Specialty Ingredients is showing at the trade fair. This option opens up further sales potential.
Another main topic in the Middle Eastern region are ACE drinks. People enjoy the great taste, the added benefit and the possibility to combine tasty savor and premium quality. In Dubai, WILD Flavors and Specialty Ingredients is introducing innovative beverages with a new flavor combination. One example is the blend of blood orange, carrot and strawberry with vitamins. Still drinks with high juice content and functional aspects or new fruit & veggie products with carrot and rhubarb on a yellow juice base round out WILD Flavors and Specialty Ingredients’ portfolio.
The ingredients expert satisfies consumers' preference for a full flavor with a lower calorie count thanks to its sophisticated technologies and its targeted combination of Fruit Up®, WILD Flavors and Specialty Ingredients’ natural fruit sweetener, and Sunwin Stevia™. This well-balanced mixture allows to resign from crystalline sugar and combines the key trends of naturalness and low-calorie products. Furthermore, the system can be easily modified to suit many different flavors: the sweetening concepts are the perfect match for all sorts of beverages.
Due to the exclusive distribution and supply agreement with the world’s largest processor of Concord grapes, Welch Foods Inc., WILD Flavors and Specialty Ingredients is bringing the special taste of the Concord grape to Europe, Middle East and Africa. In Dubai, WILD Flavors and Specialty Ingredients is presenting Concord based products in a variety of applications that will certainly win over numerous consumers with its fruity and slightly tart taste.
WILD Flavors and Specialty Ingredients Middle East FZE
Publik. Agentur für Kommunikation GmbH
Caption: Fruity vegetables: WILD Flavors and Specialty Ingredients’ Fruit & Veggie concepts breathe new life into juice shelves. Another interesting concept shown in Dubai are ACE drinks.
Source: WILD/Fotolia (may be reprinted for free if source is cited)