WILD Flavors and Specialty Ingredients at Gulfood Manufacturing 2014
Energy drinks on the fast track
In the Middle Eastern region, energy drinks are growing steadily. At Gulfood Manufacturing, WILD Flavors and Specialty Ingredients highlights new developments for this trendy segment, such as various varieties for flavored energy drinks or creative combinations with juice so that manufacturers can bring innovative ideas to the beverage shelves for further growth and win consumers over.
Energy drinks are very popular among consumers in the Middle East and Africa: For the emerging markets, the market research institute Canadean projects a 2014 growth rate of 18% versus 2013 figures. With innovative concepts, WILD Flavors and Specialty Ingredients is catering for new taste experiences and offers fresh impulses for this highly growing market, appealing to a large target group and attracting new consumers as well. WILD Flavors and Specialty Ingredients has been a trendsetter for years in this segment and knows current market demands as well as consumer preferences perfectly.
Broad consumer interest
The liquid sources of energy are attracting many target groups and are present in different consuming situations. Not only teenagers enjoy the invigorating ingredients: for instance, those who have to drive, university students or employees are looking forward to improving their concentration capabilities. The new energy drink generation is constantly searching for new and creative flavor sensations that stand out from classical products.
Wide-ranging portfolio for every taste
WILD Flavors and Specialty Ingredients is one of the leading suppliers concerning ingredients for energy drinks worldwide, and offers a wide selection of varieties. The portfolio ranges from classic options to flavored concepts up to juiced varieties. The Ingredients Expert has developed product solutions for the next generation of energy drinks. WILD Flavors and Specialty Ingredients is showcasing interesting ideas for the combination of energy with flavors that have been especially developed for Middle Eastern taste favorites, such as a version of energy flavored with popular watermelon and oriental rose. For the established and further growing category of Energy plus Juice, WILD Flavors and Specialty Ingredients is presenting fruity and tasty options. Manufacturers have the choice between varying juice contents and different exotic fruit favorites such as guava. Another advantage for manufacturers is that these energy + juice varieties are in line with halal regulations.
Trendy fusion products
The Great Taste Expert has also developed new concepts based on the fusion of different beverage segments, which is a hot trend in the marketplace. At Gulfood Manufacturing, WILD Flavors and Specialty Ingredients combines the strongly growing energy drinks segment with the ever-popular dark malt. Top notes with coffee harmoniously round out the taste profile of this creative energy drink. This not only supports innovative ideas and product combinations, but also offers additional sales potential.
WILD Flavors and Specialty Ingredients Middle East FZE
Publik. Agentur für Kommunikation GmbH
Caption: With innovative ingredients of WILD Flavors and Specialty Ingredients, new concepts for energy drinks with flavors and juice as well as trendy fusion products are possible.
Source: WILD/Fotolia (may be reprinted for free if source is cited)