WILD Flavors and Specialty Ingredients at Gulfood 2012

Winning with trend concepts

Dubai, February 20, 2012. At Gulfood 2012, WILD Flavors and Specialty Ingredients presents its latest trend-oriented concepts for the Middle East market. Visitors gain insight into its innovations for beverages with a high growth potential, including malt drinks, carbonated soft drinks, energy drinks and still drinks. In addition, WILD Flavors and Specialty Ingredients displays its broad range of natural ingredients for beverages and food: from flavors and extracts to colors.

In the Middle East, non-alcoholic soft drinks are in the consumer focus. Especially the segment of non-alcoholic malt beverages is growing steadily throughout this region. Malt drinks are an excellent non-alcoholic alternative to beer and traditional soft drinks. At Gulfood, WILD Flavors and Specialty Ingredients shows new concepts for premium malt beverages: from plain to flavored with fruit or in combination with juices.

On demand: energy and premium

The top global growth category is energy drinks. Besides classic flavors, new flavors are gaining momentum and are bringing about further growth. In Dubai, WILD Flavors and Specialty Ingredients presents energy drinks with juice that are especially adapted to the taste preferences of consumers in the Middle East such as a blend of orange, passionfruit and mango juice. Furthermore, WILD Flavors and Specialty Ingredients is introducing an innovation for energy drinks: “Energy plus Coconut”, a concept that combines the trend category coconut water with the growth market energy drinks.

For the segment of premium carbonated soft drinks, WILD Flavors and Specialty Ingredients has developed innovative product ideas and new flavors: versions with fruit pulp and fruit cells provide a round mouthfeel. Cloudy variants are particularly on demand. They are available with classic citrus flavors as well as with innovative flavors and can be combined with juice, depending on customer needs. With these tailor-made solutions from WILD Flavors and Specialty Ingredients, manufacturers can differentiate their products from existing ones.

Great taste concepts for still drinks

WILD Flavors and Specialty Ingredients also highlights its great taste concepts for still drinks. Among them are cocktail still drinks with red fruit mixes such as grapefruit, orange and raspberry.

A further innovation WILD Flavors and Specialty Ingredients is showcasing in Dubai is the concept “Super Fruit Duo”. “Super Fruit Duo” are all-natural and tasteful juice basis packs with super fruits. They are used as a basis for beverages and can be combined with other juices. This allows manufacturers for a flexible juice content ranging from 20 to 100 per cent – depending on market requirements and customer wishes.

Natural mint ingredients

WILD Flavors and Specialty Ingredients presents its new natural mint-based products in Dubai, providing food manufacturers with an even greater variety of options for high-quality applications.

WILD Flavors and Specialty Ingredients has recently completed the acquisition of A.M. Todd Group, a worldwide leader in natural mint flavors and mint-derived ingredients. Combining both companies highly advanced technology platforms results in exciting new opportunities for customers. Mixed fruit and mint flavors for the confection industry are just one example.

Beyond food and candy, WILD Flavors and Specialty Ingredients’ acquisition of A.M. Todd also creates new opportunities for unique mint flavor systems within the oral care and beverage markets. WILD Flavors and Specialty Ingredients provides comprehensive consultation services to manufacturers and offers customized natural solutions for a whole range of applications.

WILD Flavors and Specialty Ingredients-INDAG: process and pouch technology from a single source

WILD Flavors and Specialty Ingredients-INDAG, a worldwide specialist for process and pouch technology, displays its broad product portfolio in Dubai as well. Visitors to the fair gain insight into state-of-the-art technology required for beverage and food production. Manufacturers can find out more about WILD Flavors and Specialty Ingredients-INDAG’s turnkey solutions, including modern processing units as well as machines for the beverage and food industries.


Visit WILD Flavors and Specialty Ingredients and WILD Flavors and Specialty Ingredients-INDAG at Gulfood in Dubai:

Hall Sheikh Saeed 3, stand S3-C26


Dubai, February 20, 2012



Publik. Agentur für Kommunikation GmbH

Rheinuferstraße 9

D-67061 Ludwigshafen

Tel.: +49 621 96 36 00 32

Fax: +49 621 96 36 00 50    

E-mail: c.kappe@agentur-publik.de

Website: www.agentur-publik.de