WILD Flavors and Specialty Ingredients at food & drink technology Africa 2014 - Beverage innovations for African taste

Zug (Switzerland), Johannesburg, March 18, 2014. At this year's food & drink technology Africa, WILD Flavors and Specialty Ingredients presents trendsetting beverage concepts for malt and beer mix drinks, carbonated soft drinks as well as ideas for still drinks custom-tailored to the African market. The Great Taste expert has the right innovation and solutions to help every manufacturer achieve new growth.

Be it malt beverages, beer mix drinks, carbonated soft drinks or still drinks – WILD Flavors and Specialty Ingredients understands current consumer preferences and market requirements. At its booth in Johannesburg, the company showcases selected product highlights with which customers can revitalize the African market of these growth categories and appeal to new target groups.

Creative combinations for malt and beer mix drinks
WILD Flavors and Specialty Ingredients has a special focus on the category of malt, offering a broad spectrum of great tasting malt concepts, including solutions with varying malt content along with pure or flavored products. The portfolio is rounded out with innovative combinations of malt with fruit flavors. Concepts for beer mix drinks are another highlight for WILD Flavors and Specialty Ingredients at the trade fair. The combination of beer and fruit in beer mix drinks is an engine for growth in the sector. For this range, WILD Flavors and Specialty Ingredients displays concepts such as “Cloudy Lemon” and “Pink Grapefruit” as well as versions with innovative taste profiles based on a harmonious blend with fruity flavors and juices.

New growth with WILD Flavors and Specialty Ingredients concepts
Carbonated soft drinks are also high in demand in Africa. To create further growth on this market, WILD Flavors and Specialty Ingredients presents innovations featuring new taste profiles based on its patented fermentation technology. WILD Flavors and Specialty Ingredients concepts for still drinks also give manufacturers potential for further growth. At food & drink technology Africa, WILD Flavors and Specialty Ingredients highlights its competence in this segment with product ideas including emulsion-based options as well as milk and juice variants. These solutions meet the demands of consumers in Africa who want premium-quality beverages which have a full-bodied taste. The most popular tastes here are tropical fruits such as mango and guava. In addition, WILD Flavors and Specialty Ingredients shows non-alcoholic crossover beverage concepts such as juice-based drinks with piña colada and sangria flavors.

About WILD Flavors and Specialty Ingredients
WILD Flavors and Specialty Ingredients is headquartered in Zug, Switzerland, and is one of the world’s leading suppliers of natural ingredients to the food and beverage industry. In addition to its main management office in Zug, subsidiaries with major production sites are located in Heidelberg-Eppelheim, Germany (WILD Flavors and Specialty Ingredients) and Erlanger, Kentucky, USA (WILD Flavors and Specialty Ingredients). 14 further production sites are situated in Europe, USA, Canada, China, Japan, India and Dubai.

The WILD Flavors and Specialty Ingredients product portfolio includes full flavor and ingredient solutions, known as flavor systems, fruit juice concentrates and blends as well as other food and beverage ingredients: natural flavors and extracts, mint oils and flavors, colors from natural sources, sweetening systems, seasonings and specialty ingredients such as taste modifiers. Fermentation technologies complete the portfolio.

 

Contact

WILD Flavors and Specialty Ingredients
Arne Gätje
Rudolf-Wild-Str. 107-115
D-69214 Heidelberg-Eppelheim
Tel.: +49 6221 799 9488
Fax: +49 6221 799 860

E-Mail: arne.gaetje@wild.de
Website: www.wildflavors.com

Publik. Agentur für Kommunikation GmbH
Dr. Antje Louis, Nicole Kröll
Rheinuferstr. 9 
D-67061 Ludwigshafen
Tel.: +49 621 96 36 00 39
Fax: +49 621 96 36 00 50
E-Mail: n.kroell@agentur-publik.de
Website: www.agentur-publik.de

Caption: Be it malt beverages, carbonated soft drinks, beer mix drinks or still drinks – WILD Flavors and Specialty Ingredients presents a multitude of innovative beverage concepts for the African market that manufacturers can use to generate new growth.
Source: WILD/Fotolia (may be reprinted for free if source is cited)