WILD Flavors and Specialty Ingredients at Brau Beviale 2014

Beverages with natural ingredients and great taste for a well balanced and healthy nutrition

WILD Flavors and Specialty Ingredients’ presence at this year’s Brau Beviale is entirely dedicated to tasteful and natural ingredients. With this, the great taste expert is following the continuing consumer desire for natural products. For breweries and producers of non-alcoholic drinks, the company has market-ready concepts in its portfolio that will tap new target groups and enable further growth. The focus is on natural flavor and color options, innovative sweetening systems and new trends in the energy drinks segment.

Natural ingredients in all segments
The desire for natural ingredients applies to all beverage categories and this runs like a thread through WILD Flavors and Specialty Ingredients’ innovative ideas. Beer-based and malted beverages, Fassbrausen or still drinks – the products are based on natural ingredients for flavors, colors and sweetener concepts.

Premium beverages with freshly brewed tea are a highlight: this is a concept that impresses even the most demanding consumers and is sure to delight connoisseurs. Rounded off by natural flavors with fruity taste, they provide special refreshment and a delicious experience.

Clean label and healthy nutrition
WILD Flavors and Specialty Ingredients offers premade beverage concepts, single ingredients and sweetening options based on natural sources that can contribute to a healthy and balanced nutrition due to their formulation. Clean label plays an important role as short and clear ingredients lists, without any additives, are just what consumers want when they are deciding what to buy. For this, WILD Flavors and Specialty Ingredients has suitable product concepts with an innovative taste profile which, thanks to new technology, comply with the Clean Label declaration. WILD Flavors and Specialty Ingredients has applied to patent this process, which dispenses with the use of additives entirely, and – yet again – WILD Flavors and Specialty Ingredients has confirmed its leading technological position.

The ingredients expert also confirms their Clean Label credentials with the Fruit Up® sweetener system. This natural sweetness derived from fruits meets all the requirements and is therefore a product in great demand.

With Sunwin Stevia™, WILD Flavors and Specialty Ingredients has in its portfolio a useful solution from natural sources, especially for consumers who want to cut down on the calories. The sweetness is suitable for numerous categories of beverages such as still drinks, non-alcoholic soft drinks or even nectars. Within a considered formulation, products with Sunwin Stevia™ can be a useful option for a well balanced and healthy nutrition and follow the strong consumer desire.

Trendsetters: Fresh impetus for energy drinks
The range that the company is exhibiting at the show offers creative solutions for the sales engine in the non-alcoholic beverages market. It gives the energy drinks segment fresh impetus and will power further growth. WILD Flavors and Specialty Ingredients is offering further options for these fast-selling fashionable beverages in the form of innovative combinations for energy with juice. Anyone looking for new, sensational tastes and exciting alternatives to conventional soft drinks will find what they are looking for here – and will get a taste for it!

Visit WILD Flavors and Specialty Ingredients at Brau 2014: Hall 1, Stand 1-121



WILD Flavors and Specialty Ingredients
Arne Gätje
Rudolf-Wild-Str. 107-115
D-69214 Heidelberg-Eppelheim
Tel.: +49 6221 799 9488
Fax: +49 6221 799 860

E-Mail: arne.gaetje@wild.de
Website: www.wildflavors.com

Publik. Agentur für Kommunikation GmbH
Dr. Antje Louis, Katja Wegerich
Rheinuferstr. 9 
D-67061 Ludwigshafen
Tel.: +49 621 96 36 00 42
Fax: +49 621 96 36 00 50
E-Mail: k.wegerich@agentur-publik.de
Website: www.agentur-publik.de

Caption: At this year's Brau Beviale, WILD Flavors and Specialty Ingredients is focusing on taste and naturalness.
Source: WILD/Fotolia (may be reproduced free of charge, provided the source is acknowledged)