WILD Flavors and Specialty Ingredients at Brau Beviale 2014
Natural refreshment and a balanced diet
At this year's Brau Beviale, WILD Flavors and Specialty Ingredients is presenting creative trend concepts for carbonated soft drinks. The focus is on clean-label products, innovative flavors and a lower calorie count.
The market research institute Canadean has determined that after water, carbonated soft drinks make up Europe’s largest beverage market in 2014 with 48.6 billion liters. The segment offers manufacturers of non-alcoholic beverages major potential when it comes to harnessing market growth.
A broad portfolio for beverages
WILD Flavors and Specialty Ingredients has a wide-ranging selection of options for non-alcoholic products, and at Brau Beviale it is presenting innovations which reflect today's trends ― from non-alcoholic beverages with natural ingredients to premium citrus sodas all the way to refresher options and low-calorie choices. The Ingredients Specialist has insights into current market demands and trends; it is a competent partner in product design and development.
A clean label for a healthy diet
In Europe, consumers are continuing to express preferences for foods that are as natural as possible and have labels with short, straightforward lists of ingredients. With its new patent-pending technology, WILD Flavors and Specialty Ingredients once again demonstrates its innovative edge. The process creates flavors that contain no additives whatsoever and have a unique and distinctive profile. This allows manufacturers to declare the product as clean label, which is a major factor in influencing a consumer's choices.
Well-balanced refreshment with fewer calories
In addition to wanting natural ingredients, consumers are very interested in products with a lower calorie count as part of a natural diet. At the trade fair in Nuremberg, WILD Flavors and Specialty Ingredients is presenting beverage options which have fewer calories and less sugar thanks to Sunwin Stevia™. This kind of sweetener is not only suitable for new beverage concepts; it can also be used effectively in well-established products such as cola.
Sunwin Stevia™, the naturally-sourced sweetener, can be used in a variety of different applications such as still drinks, soft drinks and juice nectars.
Premium citrus sodas and new flavor sensations
Manufacturers who want premium positioning can satisfy consumer preferences by marketing top-quality citrus sodas. At Brau, WILD Flavors and Specialty Ingredients is sharing its concepts for citrus sodas with a higher juice content and an outstanding flavor profile. This enables WILD Flavors and Specialty Ingredients to give its customers a way to create new accents and appeal to additional target groups.
Furthermore, WILD Flavors and Specialty Ingredients also has new options for its customers in the classic soft drink sector. This will enhance their range of soft drinks by providing remarkable flavor sensations and refreshment.
Creative trend ideas for the growing refresher segment
With new refresher concepts, WILD Flavors and Specialty Ingredients has its finger on the pulse: the Great Taste Specialist has developed exciting new ideas for the intense growth market of water plus fruit. According to GfK market research, in the first half of 2014 the category has grown in volume by 11.1% in comparison to the first two quarters of 2013. In Nuremberg WILD Flavors and Specialty Ingredients is presenting options with different juice contents: the selection includes single-fruit choices like peach as well as blends with compelling combinations such as apple and rhubarb. These concepts are fruity and refreshing yet also low in calories.
WILD Flavors and Specialty Ingredients
Publik. Agentur für Kommunikation GmbH
Caption: Popular flavors: at Brau, manufacturers can choose from WILD Flavors and Specialty Ingredients’ numerous options for non-alcoholic soft drinks.
Source: WILD/Fotolia (may be reprinted for free if source is cited)