WILD Flavors and Specialty Ingredients at Anuga 2013 - Product concepts that are right on trend

Heidelberg-Eppelheim, September 19, 2013. New creative product concepts await visitors to the WILD Flavors and Specialty Ingredients (WILD) booth at Anuga. WILD Flavors and Specialty Ingredients leads the industry in innovations, which are available at our booth. Our beverage concepts drive growth and are the current consumer trends for energy drinks, ready to drink tea, juice and adult soft drinks. WILD Flavors and Specialty Ingredients develops and perfects confectionery and chocolate products for the food market.

The next generation of energy drinks and tea
Manufacturers seeking innovations for the major growth driving beverage categories will find what they are looking for at WILD Flavors and Specialty Ingredients. The company is one of the world’s leading suppliers of ingredients for our extremely popular energy drinks. The latest concepts for “energy plus juice” and “energy plus tea” will be presented, as well as functional energy drinks and calorie free versions. High quality tea beverages are also very much on trend and should be sampled at the WILD Flavors and Specialty Ingredients booth. With the new WILD Flavors and Specialty Ingredients “brewed tea” product, manufacturers can achieve a completely new level of quality and flavor. WILD Flavors and Specialty Ingredients’ portfolio also comprises classic products based on tea extracts and tea infusions.

Fresh impetus for juices and adult soft drinks
The company will be presenting new product ideas for the juice segment. WILD Flavors and Specialty Ingredients is your expert partner for blends, juices, nectars or functional fruit juice and any combination you desire. WILD Flavors and Specialty Ingredients’ portfolio provides manufacturers with concepts based on classic as well as exotic fruits and exciting combinations of both. Creative product innovations for new juice and nectar ranges are a further highlight for manufacturers at the WILD Flavors and Specialty Ingredients booth.

WILD Flavors and Specialty Ingredients is also an expert when it comes to soft drinks with a “grown up” flavor profile, which are very popular with consumers. The company will present new trend concepts based on our new fermentation technologies developed by WILD Flavors and Specialty Ingredients. Manufacturers can also be introduced to our new flavors for soft drinks at the WILD Flavors and Specialty Ingredients booth ranging from fruity to aromatic or with mint ingredients.

Food concepts: fruity, aromatic, minty
WILD Flavors and Specialty Ingredients will exibit our innovations for food applications at Anuga. Our natural mint flavors give food a refreshing note for chewing gum, pastilles or chocolate products. At the trade fair, WILD Flavors and Specialty Ingredients will demonstrate how various mint varieties can be combined with fruit or fruity flavors and thus increase product diversity worldwide.

Impressive sweeteners, vibrant colors
Naturalness is the key for sweeteners and colors. Manufacturers can learn about the various product options from WILD Flavors and Specialty Ingredients. The company has many years’ experience in the application of Stevia and has mastered the knowledge of the application of Stevia and has additionally overcome the associated taste challenges with its Sunwin Stevia™ range. WILD Flavors and Specialty Ingredients provides sweeteners for calorie free, low calorie and reduced calorie foods and beverages. The Fruit Up® fruit sweetener developed by WILD Flavors and Specialty Ingredients is a further natural sweetener. It can be combined perfectly with Stevia for products that have fewer calories naturally.

Colors should be natural. WILD Flavors and Specialty Ingredients supports manufacturers in a trend conscious manner to satisfy this demand with colors from natural sources and coloring foodstuffs. Ranging from yellow and orange to red, violet and green: visitors to the WILD Flavors and Specialty Ingredients booth can expect a broad spectrum of natural colors for foods and beverages. Our vibrant colors ensure that foods and beverages have the perfect optical appearance naturally.

WILD Flavors and Specialty Ingredients at Anuga 2013: Hall 08.1, Booth D010 E019

About WILD Flavors and Specialty Ingredients
WILD Flavors and Specialty Ingredients is headquartered in Zug, Switzerland, and is one of the world’s leading suppliers of natural ingredients to the food and beverage industry. In addition to its main management office in Zug, subsidiaries with major production sites are located in Heidelberg-Eppelheim, Germany (WILD Flavors and Specialty Ingredients) and Erlanger, Kentucky, USA (WILD Flavors and Specialty Ingredients). Thirteen further production sites are situated in Europe, USA, Canada, China, Japan, India and Dubai.

The WILD Flavors and Specialty Ingredients product portfolio includes full flavor and ingredient solutions, known as flavor systems, fruit juice concentrates and blends as well as other food and beverage ingredients: natural flavors and extracts, mint oils and flavors, colors from natural sources, sweetening systems, seasonings and specialty ingredients such as taste modifiers. Fermentation technologies complete the portfolio. WILD Flavors and Specialty Ingredients provides the global beverage and dairy market as well as the baked-goods, confectionery and ice cream industry with its products. In the USA and Canada, WILD Flavors and Specialty Ingredients is a supplier for the cereals, snacks, and processed food markets as well. For more information about WILD Flavors and Specialty Ingredients, please visit: www.wildflavors.com.

Contact

WILD Flavors and Specialty Ingredients
Arne Gätje
Rudolf-Wild-Str. 107-115
D-69214 Heidelberg-Eppelheim
Tel.: +49 6221 799 9488
Fax: +49 6221 799 860

E-Mail: arne.gaetje@wild.de
Website:
www.wild.de

Publik. Agentur für Kommunikation GmbH
Dr. Antje Louis, Carola Ronellenfitsch
Rheinuferstr. 9 
D-67061 Ludwigshafen
Tel.: +49 621 96 36 00 32
Fax: +49 621 96 36 00 50
E-Mail: c.ronellenfitsch@agentur-publik.de
Website: www.agentur-publik.de

Caption: New creative product ideas await visitors to the WILD Flavors and Specialty Ingredients booth, such as foods and beverages with refreshing mint.
Source: WILD/Fotolia (may be reprinted for free if source is cited)