WFSI at drinktec 2017
Sweetening solutions: Excellent flavor and mouthfeel for different calorie contents
WILD Flavors & Specialty Ingredients (WFSI), a business unit of Archer Daniels Midland Company (NYSE: ADM), is presenting a broad palette of sweetening solutions at this year’s drinktec. The selection ranges from tried-and-true ingredients to new well-balanced systems for beverages with varying calorie contents. Compelling new concepts reflect the company’s finely honed expertise in flavors and sweeteners.
“Good and healthy” is an apt summary of what many consumers are paying greater attention when they buy beverages. In addition to flavor, which has always been the number-one criteria in people’s selection process, beverages ideally need to fit in with a health-conscious diet. At the WFSI booth at drinktec, manufacturers can learn how to fulfill this standard and successfully position delicious-tasting products. WFSI’s experts will be available to talk about new integrated sweetening systems which offer a wide range of solutions to current specifications about consumer preferences, consumption situations and positioning.
Body-Add-Back system: a full rich flavor and fewer calories
Beverages manufacturers who wanted to reduce the calorie content of a formulation by a certain amount had to compromise: both the flavor and the mouthfeel of their product was affected by the reduced sugar content. WFSI’s developers, however, have succeeded in offsetting these consequences by using a variety of ingredients from their portfolio of sweetening solutions. Different components are combined in such a way that the resulting overall sensory impression is harmonious and well-balanced.
WFSI’s new Body-Add-Back system can be applied to all beverage concepts with calorie contents lowered by up to 25%. This is an ideal approach, for example, when manufacturers voluntarily reduce calories so they can reposition their products. “The fact that these beverages both taste wonderful and can hardly be distinguished from the original is something that opens up wider market opportunities for beverage companies,” says Jochen Kistner, Head of Product Management Beverage, WFSI.
SweetUp® 4D: Optimizations on every level
Until now, achieving calorie reduction levels of 40% or more frequently meant compromising taste and mouthfeel. WFSI has solved for this with the introduction of its new SweetUp® 4D sweetening system. SweetUp® 4D is a suite of advanced, application-specific sweetening solutions designed and optimized for taste and mouthfeel. When combined with WFSI’s deep technical expertise in natural flavors, the result is a well-blended and harmonious beverage concept sure to please.
Steviol glycosides, fruit sweeteners and multi-juice compositions as alternatives
WFSI is also introducing several new sweetening blends, including steviol glycosides, obtained from the stevia plant. In an innovative formulation (Rebaudiosid A80 / RebA80), these sweeteners help create a well-balanced and optimized flavor profile with fewer bitter notes than with Rebaudiosid A95 / RebA95. At the same time, they open up a wider range of options in terms of product modification.
Fruit Up®, an ingredient that offers sweetness from fruit, is the perfect product for clean labels. It is created from different fruits using a purely physical process that does not involve enzymes or chemical additives. Fruit Up® has a nuanced combination of carbohydrates and is suitable for sports drinks as well as near-water concepts, beverages with fruit, and tea drinks.
Last, but not least, the company’s multi-juice sweetening system serves as another tool in WFSI’s ever-expanding ingredient toolbox for sweetening. It contains different juice concentrates and gives beverages an especially fruity and stable flavor profile.
Join us at drinktec 2017: Hall B1, booth 302.
About WILD Flavors & Specialty Ingredients
ADM’s WILD Flavors & Specialty Ingredients business unit, or WFSI, offers a comprehensive portfolio of ingredients to help customers deliver products that address taste, texture, nutrition and function. That portfolio also includes a wide range of vegetable proteins, lecithins, colors and flavors, edible beans and related ingredients, hydrocolloids, polyols, soluble fiber products and other ingredients.
For more than a century, the people of Archer Daniels Midland Company (NYSE: ADM) have transformed crops into products that serve the vital needs of a growing world. Today, we’re one of the world’s largest agricultural processors and food ingredient providers, with more than 32,000 employees serving customers in more than 160 countries. With a global value chain that includes 500 crop procurement locations, 250 ingredient manufacturing facilities, 38 innovation centers and the world’s premier crop transportation network, we connect the harvest to the home, making products for food, animal feed, industrial and energy uses. Learn more at www.adm.com.
Archer Daniels Midland Company
WILD Flavors & Specialty Ingredients
Publik. Agentur für Kommunikation GmbH
Dr. Antje Louis, Ulrike Martin
+49 621 96 36 00 43
+49 621 96 36 00 743