WILD Flavors & Specialty Ingredients at Anuga 2015

Synergies that benefit customers 

The business unit WILD Flavors & Specialty Ingredients (WILD) was formed last year when WILD Flavors was acquired by the American corporation ADM. The two companies joined forces and pooled their expertise. At the Anuga trade fair in Cologne, they will present their compelling solutions that satisfy the globally growing demand for products which fit in with a healthy sustainable lifestyle.

For a year now, the ingredients specialist WILD has belonged to ADM, one of the world's largest suppliers of agricultural products and food ingredients. Solid expertise in processing natural ingredients combined with the high-performance infrastructure of a global corporation are the perfect complement to one another: Opening new doors to a future full of opportunities both for WILD and for its customers. At Anuga, WILD representatives are presenting numerous new developments to show how the company is responding to the global trend of healthy nutrition. The focus is on concepts and products involving the issues of functional food, reduced sugar or alcohol content, clean and clear label, and sustainability. 

Food and beverages with added value 
Many consumers want to eat "right" – to choose food and beverages that are good for their health. Functional ingredients are the absolute key for products which want to use this added value on their labels. Various vitamins as well as minerals like magnesium and calcium are critical, and for quite some time protein has also played a growing part ? especially when it comes to targeting athletes, although it is also important in the context of certain consumption situations, such as breakfast. At the Anuga booth, WILD employees will explain how the combined competences of WILD and ADM complement each other in developing concepts such as products with protein; they will also discuss what innovations can result. 

Moderation is in: less sugar, less alcohol 
Good resolutions are all well and fine, but around the world, most people enjoy sweet foods, and in many cultures alcoholic beverages are also an indispensible part of everyday life. The demand for "indulgent" food and beverages is constantly growing, and as a result, there is huge sales potential for products which contain less alcohol or sugar than the originals but still taste good. In response to this trend, WILD has created a selection of appropriate solutions, such as products sweetened with stevia extract. The company benefits from its years of research on sweeteners from natural sources, and it offers enhanced flavor profiles for new products that will win consumers over. Thanks to optimized manufacturing processes, there are no undesired bitter notes; instead, these flavor solutions create harmoniously balanced tastes. WILD has assembled a dedicated team to work on lower-alcohol or non-alcoholic beer-mix drinks so it can respond appropriately to the major international relevance of this product sector. At the trade fair in Cologne, the specialists at WILD will present technological innovations and share information about the possibilities available for their customers' portfolios. 

Not just "clean" but "clear" as well
As a specialist in natural ingredients, WILD has always focused on “clean label”, and by no means does the company see the issue as a short-lived trend. The demand for products that are free from E-number additives and therefore meet "clean label" standards is on the rise. According to the market research institute Innova, this demand has since become a true standard in the food and beverage industry. The shift towards "clear label" has become a new challenge: it means that the items on a product label not only need to be natural, but the number of ingredients should be transparent and short. Innova anticipates that brief and easily understandable lists of ingredients will be the future indicator of how consumer-friendly a product is. Correspondingly, food and beverage manufacturers have to take this into consideration, especially in new product launches. The experts from WILD are available at the Anuga booth to answer questions about this complex field as well.

Rainforest Alliance
Concepts featuring the Rainforest Alliance seal of quality are available for manufacturers who place an especially high priority on socially responsible production and resource conservation. Products with this certified seal of sustainability are becoming more and more of a purchasing criterion, and the seal offers concrete benefits in marketing and communicating with retail and consumers. WILD works with the NGO Rainforest Alliance and will present the resulting concepts at Anuga.

Come visit WILD at Anuga 2015: Hall 08.1, booth D010 E019

About ADM
For more than a century, the people of Archer Daniels Midland Company (NYSE: ADM) have transformed crops into products that serve the vital needs of a growing world. Today, we’re one of the world’s largest agricultural processors and food ingredient providers, with more than 33,000 employees serving customers in more than 140 countries. With a global value chain that includes more than 470 crop procurement locations, 285 ingredient manufacturing facilities, 40 innovation centers and the world’s premier crop transportation network, we connect the harvest to the home, making products for food, animal feed, chemical and energy uses. Learn more at www.adm.com.

About WILD Flavors
ADM’s WILD Flavors business, with its 2,400 employees, is one of the world’s leading suppliers of natural ingredients to the food and beverage industry. Its 20 production sites are located in Europe, North America, Asia, South America and the Middle East. WILD’s product portfolio includes full flavor and ingredient solutions, fruit juice concentrates and blends, known as flavor systems, fruit preparations as well as other food and beverage ingredients including natural flavors and extracts, mint oils and flavors, colors from natural sources, sweetening systems, seasonings, specialty ingredients, taste modifiers, and fermentation technologies. For more information about WILD and its products, please visit www.wildflavors.com.



WILD Flavors and Specialty Ingredients
Arne Gätje
Rudolf-Wild-Str. 107-115
D-69214 Heidelberg-Eppelheim
Tel.: +49 6221 799 9488
Fax: +49 6221 799 860

E-Mail: arne.gaetje@wild.de
Website: www.wildflavors.com

Publik. Agentur für Kommunikation GmbH
Dr. Antje Louis, Ulrike Martin
Rheinuferstr. 9 
D-67061 Ludwigshafen
Tel.: +49 621 96 36 00 43
Fax: +49 621 96 36 00 50
E-Mail: u.martin@agentur-publik.de
Website: www.agentur-publik.de