Use of steviol glycosides now approved in India:

New WFSI sweetener concepts: less sugar – great taste

The Food Safety and Standards Authority of India approved the use of steviol glycosides as a non nutritive sweetener on November 13, 2015. WILD Flavors & Specialty Ingredients (WFSI) now offers a wide range of appropriate concepts containing less sugar and fitting in a modern life style.

Around the world, most people enjoy sweet treats. The demand for “indulgent” food and beverages is constantly growing, as well as the trend towards “healthy nutrition”. As a result, there is huge sales potential for products which contain less sugar than the originals but still taste good. In response to this development, WFSI has created appropriate solutions, such as products sweetened with stevia extract for the Indian market.

Customized concepts
WFSI offers products with different levels of Rebaudioside A so that each manufacturer can select the sweetening system which best complements its products and price point. The ingredients expert has used steviol glycosides in successfully positioning many of its customers' products ― everything from beverages to confectionery.

Natural origin and zero calories
The stevia plant has a great deal to offer: it contains sweeteners from natural sources and has no calories, which makes it a promising sugar substitute. As great taste expert, WFSI began investing in stevia R&D years ago, and it has developed technologies to master the challenges in handling stevia.

In recent years, WFSI has worked in close conjunction with a trained panel of sensory experts to produce a wide selection of Taste Optimizing solutions. These products not only influence the sweetening profile of products, they can also mask a possible bitter off note. Adding bitter blockers inhibits the appropriate taste receptors in the mouth and reduces bitterness. Natural ingredients which improve the mouthfeel and finish the sweetening profile complement this concept. The experts at WFSI combine different natural taste components to create great tasting products with high consumer acceptance. The Taste Optimizers do not contain any sugar substitutes or sugar alcohols such as erythrite. They can be labeled as “natural flavors” in the finished product. WFSI customizes these functional flavors to each individual product in order to achieve the best possible effect.

Close to the customer
To achieve sustainable success in India, it is essential to have knowledge of the
regional market and of flavor preferences. WFSI has decades of experience
in product development, knows international as well as local markets and customizes its products to the respective taste favorites. This makes the company compelling to its customers in India as well, including the region's “big players” as well as smaller local manufacturers. Thanks to investments in sites and staff in the last few years, WFSI has greatly expanded its capacity and product portfolio for this important future market.

About ADM
For more than a century, the people of Archer Daniels Midland Company (NYSE: ADM) have transformed crops into products that serve the vital needs of a growing world. Today, we’re one of the world’s largest agricultural processors and food ingredient providers, with more than 33,000 employees serving customers in more than 140 countries. With a global value chain that includes more than 460 crop procurement locations, 300 ingredient manufacturing facilities, 40 innovation centers and the world’s premier crop transportation network, we connect the harvest to the home, making products for food, animal feed, industrial and energy uses. Learn more at www.adm.com.

About WILD Flavors
ADM’s WILD Flavors business, with its 2,400 employees, is one of the world’s leading suppliers of natural ingredients to the food and beverage industry. Its 20 production sites are located in Europe, North America, Asia, South America and the Middle East. WILD’s product portfolio includes full flavor and ingredient solutions, fruit juice concentrates and blends, known as flavor systems, fruit preparations as well as other food and beverage ingredients including natural flavors and extracts, mint oils and flavors, colors from natural sources, sweetening systems, seasonings, specialty ingredients, taste modifiers, and fermentation technologies. For more information about WILD and its products, please visit www.wildflavors.com.

Contact:

WILD Flavors (India) Pvt. Ltd.
Kaledonia (HDIL Building),
Level 7, B Wing,
Office NO 4A, Sahar Road,
Andheri East, Mumbai 400069
Tel.: +91 22 268 14 100
Fax: +91 22 268 14 141
E-mail: Nilesh.Gaikwad@wild.de
Website: www.wildflavors.com

Publik. Agentur für Kommunikation GmbH
Dr. Antje Louis, Ulrike Martin
Rheinuferstr. 9 
D-67061 Ludwigshafen
Tel.: +49 621 96 36 00 43
Fax: +49 621 96 36 00 50
E-Mail: u.martin@agentur-publik.de
Website: www.agentur-publik.de