The time is ripe for syrups —

New WFSI concepts for syrup

Syrups are becoming more and more a growth engine in the beverage industry. Archer Daniels Midland Company’s (ADM) WILD Flavors & Specialty Ingredients business unit (WFSI) provides a wide-ranging and attractive portfolio which satisfies the many different needs of varying markets and target groups.

Syrups are on the rise on the European and African markets. According to the market-research institute Canadean, from 2009 to 2020 an increase in sales is anticipated in Europe's classic syrup-drinking countries. The figures range from a 22 percent increase in France to 36 percent in the Czech Republic. Canadean's projections for the market leader South Africa indicate figures rising from 1.8 billion liters in 2009 to a whopping 3 billion liters by 2020, an increase of 62 percent. “This positive prognosis shows the huge potential of syrup, and not only in countries where it is already well-established. We see great innovation opportunities in this product category, including growth in other EU countries,” says Melanie Wabro, product manager, syrups for WFSI. Canadean predicts growth figures of 19 percent each for Germany and Eastern Europe in the period from 2009 to 2020. Portugal is even expected to increase by 30 percent.

A wide-ranging and attractive portfolio of WFSI syrups
WFSI offers the ideal syrup concept for every market and target-group need, making it possible for manufacturers to offer the right positioning and labeling for everything from refreshing mainstream fruit-flavored syrups all the way to top-quality premium syrups with a high juice content. Naturalness and calorie are also taken into consideration. Amongst others WFSI features syrups without artificial colors, flavors or sweeteners, making them perfect for positioning in the natural sector. Calorie-conscious consumers can select options with sweeteners and/or steviol glycosides from the stevia plant. In addition, WFSI also produces functional syrups with vitamins or minerals, such as "Immune" with vitamin C and zinc or "Energy" with Vitamin B6, B12, biotin as well as caffeine and inositol. Innovative syrups such as delicious duo-fruit flavors (e.g. “Lime+Ginger” and “Raspberry+Mint”) and remarkable sour and bitter syrups round out the WFSI portfolio.

Expertise, market relevance and innovation
“WFSI syrups represent expertise in technology and development, market relevance and innovation,” says Melanie Wabro. “A highly qualified creative syrup team ensures that the product quality remains consistently dependable. At our production sites in Heidelberg-Eppelheim, Berlin and Amsterdam, we are constantly working on optimizing our formulations and product innovations. WFSI is the right partner for syrups – now and in the future.”

About WILD Flavors & Specialty Ingredients
ADM’s WILD Flavors & Specialty Ingredients business unit, or WFSI, offers a comprehensive portfolio of ingredients to help customers deliver products that address taste, texture, nutrition and function. That portfolio also includes a wide range of proteins, lecithins, colors and flavors, edible beans and related ingredients, hydrocolloids, polyols, soluble fiber products and other ingredients.

About ADM
For more than a century, the people of Archer Daniels Midland Company (NYSE: ADM) have transformed crops into products that serve the vital needs of a growing world. Today, we’re one of the world’s largest agricultural processors and food ingredient providers, with more than 32,300 employees serving customers in more than 160 countries. With a global value chain that includes 428 crop procurement locations, 280 ingredient manufacturing facilities, 39 innovation centers and the world’s premier crop transportation network, we connect the harvest to the home, making products for food, animal feed, industrial and energy uses. Learn more at www.adm.com.

Archer Daniels Midland Company
WILD Flavors & Specialty Ingredients

 

Contact:

Rudolf WILD GmbH & Co. KG
Arne Gätje
Rudolf-Wild-Str. 107-115
D-69214 Heidelberg-Eppelheim
Tel.: +49 6221 799 9488
Fax: +49 6221 799 860

E-Mail: arne.gaetje@wild.de
Website: www.wildflavors.com

Publik. Agentur für Kommunikation GmbH
Dr. Antje Louis, Ulrike Martin
Rheinuferstr. 9 
D-67061 Ludwigshafen
Tel.: +49 621 96 36 00 43
Fax: +49 621 96 36 00 743
E-Mail: u.martin@agentur-publik.de
Website: www.agentur-publik.de

Caption: WFSI offers the proper syrup concept to satisfy every market and target group.
Source: WFSI/fotolia/Getty Images (may be reprinted for free if source is cited)