Tea, energy drinks and sweeteners, all slated for more growth

Munich, September 16, 2013. Freshly brewed tea beverages, functional energy drinks and natural sweeteners are continuing to grow in popularity among consumers. WILD Flavors and Specialty Ingredients is presenting innovative ideas to manufacturers so they can take part in these expanding sectors and help propel sales forward.

Brewed tea for the ultimate enjoyment
New momentum on the beverage market: ready to drink teas rank among the most popular soft drinks in all of Europe. According to projections by the market research institute Canadean, the segment continued to grow in 2013, attaining 5.4% growth over the previous year's figures.

WILD Flavors and Specialty Ingredients is a specialist in the area of tea trends, and it has developed concepts based on classic tea extracts and tea infusions along with other innovative solutions with brewed tea. All of these products will win people over with their high quality and flavor. Countless options are possible, thanks to the company's technological expertise and wide ranging portfolio: in addition to pure tea beverages, manufacturers can also combine premium tea varietals such as Ceylon, green and white tea with a number of fruity flavors such as mango or refreshing mint. WILD Flavors and Specialty Ingredients customers can declare these products as brewed tea and indicate the origin of the tea (e.g. Ceylon) on the label.

Manufacturers who want to make premium products at an even higher quality standard can turn to WILD Flavors and Specialty Ingredients for a concept which can be declared on the label as “freshly brewed tea.” The product is fully processed within a mere 48 hours – from the steeping process to filling. To ensure freshness, the concept focuses on the German market. The company is the only supplier of such premium tea concepts in Germany.

New energy drink concepts stirring up the market
The segment within the non-alcoholic beverage sector with the greatest growth is energy drinks: Canadean has forecast an additional 11.3% in 2013 in comparison with last year's numbers.

No matter whether it's classic energy drinks, products with all natural ingredients or blends with juice – today's energy drink concepts are breathing new life into the non-alcoholic beverage sector. As one of the world's leading manufacturers of ingredients, WILD Flavors and Specialty Ingredients is presenting innovative product ideas at drinktec, such as a new zero calorie option.

There are no limits to the energy drink flavors that are possible. Manufacturers can create new impetus on the market with trend flavors based on ginger or chili, as well as with WILD Flavors and Specialty Ingredients’ cocktail flavors such as mojito or elderberry blossom and mint.

In addition to flavored products, the company's portfolio also includes concepts with added juice. The juice content and blend are customized according to market demands and consumer preferences. WILD Flavors and Specialty Ingredients has also expanded its product range to include an option with functional properties which are enriched with three essential amino acids: valin, leucin and isoleucin.

Stevia, the trend sweetener
WILD Flavors and Specialty Ingredients has optimized alternative sweeteners with stevia for use in a variety of beverages, such as still drinks and tea beverages. Based on customers' preferences and market needs, WILD Flavors and Specialty Ingredients’ products include low- or no-calorie options with convincing sensory properties.

With Sunwin Stevia™ and Fruit Up®, WILD Flavors and Specialty Ingredients offers manufacturers a sweetener for use in applications such as premium beverages – a low-calorie combination without any added crystalline sugar. Fruit Up® is a natural fruit extract which WILD Flavors and Specialty Ingredients developed as an alternative to standard sugar. Fruit Up® 's sweetness is derived from 100% fruit. No chemical additives are used during manufacturing, nor are there any enzymatic processes. As a result, manufacturers can give their products a clean label.


WILD Flavors and Specialty Ingredients
Arne Gätje
Rudolf-Wild-Str. 107-115
D-69214 Heidelberg-Eppelheim
Tel.: +49 6221 799 9488
Fax: +49 6221 799 860

E-Mail: arne.gaetje@wild.de

Publik. Agentur für Kommunikation GmbH
Dr. Antje Louis, Carola Ronellenfitsch
Rheinuferstr. 9 
D-67061 Ludwigshafen
Tel.: +49 621 96 36 00 32
Fax: +49 621 96 36 00 50
E-Mail: c.ronellenfitsch@agentur-publik.de
Website: www.agentur-publik.de

Caption: Energy drinks are booming, including options with juice.
Source: WILD Flavors and Specialty Ingredients (may be reprinted for free if source is cited)